In this session, Shamis Thomson, Global Manager of Sales Enablement at Hootsuite, stops back in to chat with The Collaborator

Shamis will share his thoughts on Enablement when run in Enablement, Product, and then Sales.

When not in a direct revenue-generating team you often have the opportunity to be more strategic as not heavily focused on the day to day.  The downside, you are further away from that team you are supporting and harder to influence the team in their day-to-day.

When a part of the revenue-generating teams, you tend to be more tactical, less strategic, but the ability to have larger impact is a reality.

As Shamis notes, and I agree, there is not necessarily one right answer for where the team should report.  Where are your teams reporting into organizationally?

Keep listening and remain curious.

Support the show