This episode we break down the Savannah Banana baseball team that has blown up over the last 5 years to become one of the biggest sports entertainment venues in existence. It's hard to argue that they have more social followers then any Major Baseball League team...in fact 4x as many as the Yankees.

How did they do it? The simple answer is that they reduced the friction of why people DON'T go to baseball games and focused on the fan 100%. They made baseball fun again.

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