Over ⅓ of produce never reaches the consumer, creating a massive amount of food waste that ends up costing the supply chain over $1 trillion in annual revenue. In today’s episode, we’re speaking with Katherine Sizov and Jay Jordan from Strella Biotech, an innovative startup that utilizes proprietary sensors, IoT networks, and data analysis to interpret the shelf life and maturity of fruit by reading the gas signals that they send to each other. Tune in to learn more about how this groundbreaking startup is “listening to the fruit conversation” and changing the game by feeding food supply chains with data, ultimately helping to end food waste.