The job of social media platforms is to keep you engaged as much as possible.

How do they do this?

By constantly delivering you content they believe you want to see. Content they know you have a history of interacting with.

Which leads us to another question…how is this done?

It’s done through algorithms that leverage your ‘digital footprint’ based on the actions you take on platforms and other websites.

On one hand, it can be kind of scary, but on the other hand, it’s pretty cool and entertaining.

How you see it is up to you.

But, since it’s true you might as well use it to your business advantage with a few of the concepts talked about in this video.

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