Anthony Lee, is the Amazon subject matter expert at Canopy Management, Anti Guru, Thought-provoking leader. He will talk about why the business models we think we’re operating on Amazon aren’t the ones that drive success and what to do about it.

 

You'll Learn:

* What a good product depends on

* That the real issue is that "luck" is not accounted for

* The different approaches to mitigate the potential for loss 

* That testing is also as important as research

* How important it is to stay lean