The University of Evansville is a small school in Indiana doing big things when it comes to communicating with their sports fans. Scott Peace, the Assistant Athletic Director for Marketing and Fan Engagement gives us the scoop.

Communication professionals of all industries (not just sports) will be inspired by some of the unique ways this university incorporates texting into their fan engagement and overall marketing strategy. You can expect to hear: 

• The ways in which UE’s communication strategy has evolved over the years 
• Specific examples of how they incorporate texting into their marketing 
• Why they needed to adopt texting sooner rather than later 
• Exactly how fans reacted once they started using texting and additional feedback they’ve received from key stakeholders  
• How to use keywords and automation to optimize your texting strategy 

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