How They Did It

How They Did It

By Mashable IndiaTechnology
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How They Did It episodes

  • S 02 Ep 14 Raghav Chandra | Critical Consumer Insights Drive Home Services Platform in India

    The one thing we’ve all missed in many many months is our urge to step out and have our home-services, personal-care services in place but Urban Company, formerly Urban Clap, has changed this dynamic around. And their layered technology works its way through customer satisfaction, insights and more. In this episode we talk to Raghav Chandra, CTO, Co-founder Urban Company about his journey at Urban Company, previously with Twitter, and more.

    Host: Priyanka Ganwani

    Producer: Priyanka Ganwani

    Editor: Dhiresh Thakur

    Creative Lead: Siddharth Alambayan

    Catch Season 01 of How They Did It if you haven’t already!

    https://in.mashable.com/podcast/

    23 min
  • S 02 Ep. 13 Zoomcar: Rental and Subscription Based Car Service Extends To IoT

    We know of Zoomcar as a car rental service, often the words Zoomcar splashed across a vehicle, more or less found on the skirts of a city.  Here is more to not just Zoomcar’s journey with providing IoT services, extending its offerings to Original Equipment Manufacturers or OEMs; but also its COO - Sudhindra Reddy who’s been a scientist with the Defense Research and Development Organisation for in Hyderabad, managed logistics for an FMCG brand and currently runs Zoomcar in India.

    Host: Priyanka Ganwani

    Producer: Priyanka Ganwani

    Editor: Dhiresh Thakur

    Creative Lead: Siddharth Aalambayan

    Catch Season 01 of How They Did It if you haven’t already!

    https://in.mashable.com/podcast/

    26 min
  • S 02 Ep. 12 Manish Chopra: Facebook India's Partnership Strategies Leverage Creators

    What’s it like to partner and be featured as a content creator on Instagram and Facebook?

    We hear it from the man himself - Manish Chopra is Director and Head of Partnerships for Facebook in India, who tells us the booming creator space in the recent past; the #bornoninstagram initiative along with the story behind the dukan choti par jayegi film stemming from the ‘More Together’ campaign and lots more about driving Facebook's India partnership strategies.

    Host: Priyanka Ganwani

    Producer: Priyanka Ganwani

    Editor: Dhiresh Thakur

    Creative Lead: Siddharth Alambayan

    Catch Season 01 of How They Did It if you haven’t already!

    https://in.mashable.com/podcast/

    25 min
  • S 02 Ep. 11 Saahil Kumar: Marketing Experience Driven Audio Products

    You’ve definitely noticed that sharp S logo on headphones hanging around mics in studios, haven’t you?

    It’s Sennheiser! A German company with its professional headset and headphone as well as professional microphone offerings to the audio industry and those who are particular about how they listen to music. Well, I speak to Saahil Kumar, Head-Marketing at Sennheiser India about what was the first day like, his journey of 11 years here and lots more about the business and products trends!

    Host: Priyanka Ganwani

    Producer: Priyanka Ganwani

    Editor: Dhiresh Thakur

    Creative Lead: Siddharth Alambayan

    Catch Season 01 of How They Did It if you haven’t already!

    https://in.mashable.com/podcast/

    26 min
  • S 02 Ep. 10 Ranjit Raina: Marketing Campaigns That Strike A Chord

    Ranjit Raina, CEO, Geometry Encompass tells us about his entrepreneurial stint, his 10 year-long association with the activations and branding agency and how his team has turned challenges into opportunities and the kind of work they have put out in the post-pandemic world. Ranjit explains his journey has seen the transition from Encompass to Geometry Encompass with WPP on board. He explains the story behind “Once upon a time in quarantine” on GE’s social media pages.

    Host: Priyanka Ganwani

    Producer: Priyanka Ganwani

    Editor: Dhiresh Thakur

    Creative Lead: Siddharth Alambayan

    Catch Season 01 of How They Did It if you haven’t already!

    https://in.mashable.com/podcast/

    21 min
  • S 02 Ep. 09 Roshan Abbas: Media Events and Activations and the Creative Business World

    Since our entertainment and social media consumption has turned into rapid scrolls and attending events and gigs have organically transitioned into video calls; on this episode, we talk to Roshan Abbas - someone who has been around in the media industry for over two decades and is spearheading Geometry Encompass as its MD and founder, an activations agency.

    This one’s about how the media events industry has had to quickly adapt to the new world and stay relevant, the scope for new media business ideas and more.

    Host: Priyanka Ganwani

    Producer: Priyanka Ganwani

    Editor: Dhiresh Thakur

    Creative Lead: Siddharth Alambayan

    Catch Season 01 of How They Did It if you haven’t already!

    https://in.mashable.com/podcast/

    31 min
  • S 02 Ep. 08 Dale Vaz - Building a food ecosystem with Swiggy

    A household food delivery and now multi-faceted app like Swiggy has taken off as an ever-evolving and dynamic offering in the country. Dale Vaz, CTO, Swiggy lets us step into the Swiggy world to understand how layered technology works for a seamless customer experience,  with its business in over 500 cities across the country and the new services beyond food delivery.

    Host: Priyanka Ganwani

    Producer: Priyanka Ganwani

    Editor: Dhiresh Thakur

    Creative Lead: Siddharth Alambayan

    Catch Season 01 of How They Did It if you haven’t already!

    https://in.mashable.com/podcast/


    39 min
  • S 02 Ep. 07 Ft. Prashanth Ranganathan - Buy Now Pay Later Offering Sees Uptake

    Digital payments have become the norm for consumers in the 'contactless' and post-pandemic world especially now more than ever before and in fact today we have someone who has been a veteran with digital and mobile payments and fintech startups with TrueB Security, and then with PaySense which has been acquired by PayU Credit - Mr Prashanth Ranganathan, CEO, PayU Finance. This conversation is about how digital credit payment modes are increasingly used by consumers as well as merchants as a convenience product.

    Host: Priyanka Ganwani

    Producer: Priyanka Ganwani

    Editor: Dhiresh Thakur

    Creative Lead: Siddharth Alambayan

    Catch Season 01 of How They Did It if you haven’t already!

    https://in.mashable.com/podcast/


    27 min
  • S 02 Ep. 06 Aman Gupta: Lifestyle Gadgets Market Booms in India

    More often than not, we are constantly reading social media posts that say - stay afloat amid the storm, but here is a company who is not just floating their boAT but is constantly pushing their product line for boAt lifestyle - with their range of earphones, headphones, charging cables and wearables.  This conversation is about Aman Gupta's, adventurous "boat" ride journey of great learnings as the Co-founder and Chief Marketing Officer at boAt Lifestyle. 


    Host: Priyanka Ganwani

    Producer: Priyanka Ganwani

    Editor: Dhiresh Thakur

    Creative Lead: Siddharth Alambayan

    Catch Season 01 of How They Did It if you haven’t already!

    https://in.mashable.com/podcast/


    18 min
  • S 02 Ep. 05 Pooja Jauhari: Managing and Leading Creative Digital Strategies

    This conversation is about a colourful, creative story driven by leadership and innovation. Pooja Jauhari, CEO, The Glitch, gives us a complete insight into how that one project as an intern at the age of 18 turned it around for her. She tells us more about how leadership was put to test in times of the pandemic and how work culture and gender inclusivity impact employees significantly in the workplace. 

    Host: Priyanka Ganwani

    Producer: Priyanka Ganwani

    Editor: Dhiresh Thakur

    Creative Lead: Siddharth Alambayan

    Catch Season 01 of How They Did It if you haven’t already!

    https://in.mashable.com/podcast/



    26 min

About How They Did It

From the publisher's feed

How They Did It is a podcast by Mashable India, where the CTOs and CMOs, CFOs and the chiefs of all things cool of many businesses and ventures tell us how they made through their journey and well,…