How they persuade: Selena Soo

How They Persuade is not your regular interview series(What? You expect regular from me? WTF is wrong with you?) Instead, this is a unique interview style interrogation where I drill the other person with some random scenarios and they need to tell me how they will persuade the other person in that scenario. The first person I am drilling is Selena Soo. Check it out here (bet you will feel like a wretched person after listening to her calm, collected, peaceful approach to most disasters. I did)   Selena  is the creator of Impacting Millions. She teaches business owners how to elevate their brand, reach more people and so impact millions.   Selena’s WTF, FML and OMG moments in business OMG:   When in 2016 the business passed the $1m  mark, despite Selena never having been sure she could ever make money (hello?!)   WTF: Promoting a live event  and finding out the  main speaker wouldn’t be attending via a  Facebook status update. (yes REALLY!) And then managed to remain friends (JFYI I would totally lose my  shit and egg their house if this happened to me.)   FML:  Visa  issues meant Selena was stuck in New Zealand not knowing whether she  could get back into the  US,  to make a stressful situation even worse, it was right before her live event.   How Selena Persuades Where I give my guests horrible scenarios to persuade themselves out of.   Scenario 1 You are stuck on a deserted island with a person  you deeply despise, how will  you persuade them to cooperate so you both live.   I would  find a way to like the person.  No one wants to be an asshole, no one w ants to be  annoying. I would share things about me that were vunerable and open and get to know the person  on a deeper level. Find that one thing that I do like about them.   Scenario 2 You’re lost in the woods and you can only send one voice message to someo ne to  come and get you and save you. What do you say   I would be hysterical! I would let them know to stop what they are doing  and come and get me, NOW!   Your team member  / client / partner  tries to engage you in a heated political d ebate. What do you do.   I would say “I can appreciate that this something this is something you’re passionate about  and I appreciate your perspective. I don’t  feel like I’m informed enough  to have a realy strong stance and there are multiple perspectives. This is something I want to learn more about.” I would keep things pretty neutral  unless it was something really bad.   Scenario 4 On a webinar someone asks you a question  you don’t know the answer to/   I would  tell them I’d check and get back to them   Scenario 5 A client asks you for something  which is not part of your package or offerings.   Why would I reward someone who is trying to break y boundaries down?! I would usually just say I am unable to do that. Or I’d get my assistant to reply explaining the situation and offering the next best thing   Scenario 6 You publicly said something offensive to someone inadvertently   I would thank them for taking the time to share the feedback with me, and let them know I would take that perspective into account in the future.   ___ IMPACTING MILLIONS® helps you connect with the media and land high-exposure opportunities -- including guest posts, podcast interviews, print magazine coverage, and TV.  The goal is to help you reach more people, impact more lives, and become an industry leader. You'll learn how to leverage your media opportunities for maximum impact -- including more sales for your 1:1 services, group programs, or events.   This is a 90-day live training program that includes 1 year of support. During the year, you'll get invites to special webinars with Selena's media friends (who've worked at places like O, The Oprah Magazine Entrepreneur, Business Insider, MindBodyGreen Glamour, The Today Show). You'll also be part of a vibrant Facebook community, where Selena will be sharing story ideas, prompts, and tips to help you get more attention for your business.   Doors open for Impacting Millions just once a year. Sign up for the VIP waitlist here: www.selenasoo.com/impactingmillions