Marketing Minds with Aleric Heck

How This AdOutreach Client Built a Business Helping Local Companies - Jared Erni - MKTG Minds #15


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How This Client Gets $35 Book Calls from YouTube Ads (When Others Pay $300) | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Jared here: https://www.attracttoscale.com/In this incredible episode of Marketing Minds, I sit down with Jared Erni, one of our long-time clients at Ad Outreach who's achieving something remarkable - $35-$50 book calls from YouTube ads with cold traffic. When most coaches are paying $150-$300 per booked call, Jared's results are absolutely game-changing.Jared's story is one of resilience and transformation. After building an indoor digital billboard network for eight years that was about to be sold, COVID hit and everything changed overnight. He lost his business in 60 days through circumstances completely outside his control. But instead of giving up, he pivoted to helping local businesses with Google Business Profile optimization and sales funnels - and that's when everything changed.Within just two weeks of implementing our YouTube ad system, Jared made his investment back. In six weeks, he tripled his revenue. In eight months, he hit a quarter million in sales. Today, he's helped over 1700 local businesses and has built a multi-million dollar company that allowed him to retire his wife from teaching and travel the country with his four kids for two years.What makes this conversation so valuable is Jared's transparency about working with Ad Outreach from the inside. He shares exactly what that experience looks like - from the initial strategy sessions to working with our copywriters, ad strategists, and attending our office events. You'll hear how we helped him break through multiple revenue barriers and solve the problems that come with each new level of success.But the real gold in this episode is Jared's new survey funnel strategy that's delivering those incredible $35-$50 book call costs. He breaks down his micro-commitment psychology approach, mobile-first funnel design, and how he's using AI-powered text follow-up to convert over 60% of his booked calls. He also shares his top strategies for local businesses, including his three-point offer framework that transforms boring "free estimate" offers into compelling value propositions.If you're struggling with high cost per lead, want to see what working with a top-tier marketing agency actually looks like, or need strategies for local business marketing, this episode is packed with actionable insights you can implement immediately.#YouTubeAds #BookCalls #LocalMarketing #SurveyFunnels #GoogleBusinessProfile #MarketingStrategy #AdOutreach #VideoMarketing #LeadGeneration #BusinessGrowthAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Introduction and Event Recap00:00 The Impact of Marketing on Local Businesses04:07 Building a Business with Purpose09:10 The Entrepreneurial Mindset14:45 Innovations in Marketing Strategies19:18 Breaking Sales Barriers26:54 The Importance of Video Marketing34:18 Innovative Funnel Strategies for Cold Traffic41:20 Maximizing Local Business Potential

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Marketing Minds with Aleric HeckBy Aleric Heck