How to Create Experiences So Powerful People Market FOR You | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Giovanni here: https://www.instagram.com/giovannimarsicoofficial/?utm_source=ig_web_button_share_sheet | https://www.destinyfest.com/In this episode of the Marketing Minds podcast, I sit down with Giovanni Marsico, the visionary behind Archangel - one of the most transformative event experiences I've ever attended. Gio shares his counterintuitive philosophy that "marketing is what happens AFTER someone pays you," which completely flips the traditional marketing model on its head.What makes this conversation so powerful is how Gio approaches building experiences that create such deep transformation that marketing becomes effortless. Case in point: at his Toronto event with 1,500 attendees, 500 people purchased tickets for the following year's event without knowing a single speaker or detail - simply because the experience was that remarkable.Gio takes us behind the scenes of his Top Secret events (which I recently attended in Miami), where attendees don't know what hotel they're staying at, who else will be there, or what they'll be doing. It's completely built on trust and delivers an experience so memorable that attendees can't stop talking about it before AND after.You'll learn his practical approach to reverse-engineering impossible goals using the "domino strategy" - starting with one small leverage point that can topple increasingly larger dominoes. He shares the exact email he used to convince marketing legend Seth Godin to speak at his first major event, and his framework for building relationships with people who are further along in their journey.What I love most about this conversation is Gio's emphasis on creating unforgettable experiences and genuine connections. Whether you're running events or any type of business, his insights on how to make marketing happen naturally through remarkable client experiences will transform how you think about customer relationships.If you've been frustrated with traditional marketing approaches or you're looking to create deeper connections with your audience, this episode reveals a completely different path - one where word-of-mouth becomes your most powerful marketing channel because the experience you create is truly worth talking about.Don't miss Gio's golden nugget near the end about how he launched his entire business by telling people "don't pay me until after you've experienced what I can deliver." This risk-reversal strategy helped him launch what became a multi-million dollar business and global movement.#MarketingStrategy #CustomerExperience #EventMarketing #WordOfMouth #TransformationalMarketing #BusinessGrowth #RelationshipMarketing #ExperienceDesign #RiskReversal #NetworkingStrategy
Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters
00:00 The Concept of Top Secret Events
03:07 The Connection Between Movies and Marketing
05:52 Transformative Client Experiences
09:09 Applying Marketing Philosophy to Various Industries
12:04 Giovanni's Journey in Event Production
14:52 Harnessing Superpowers for Success
17:55 Reverse Engineering Big Visions
22:42 Elevating Event Experiences
25:01 Setting Impossible Goals
27:22 Creating Impact Through Events
29:37 Building and Maintaining Relationships
36:10 The Journey into Film Production
43:05 Golden Nuggets of Wisdom
45:22 Strategies for Escape Rooms
