Sign up to save your podcasts
Or
Share How This Agency Scales SEO Using AI and Digital PR
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How This Agency Scales SEO Using AI and Digital PR
In this episode of E-Coffee with Experts, Austin Willman sits down with Mark Williams-Cook, Digital Marketing Director of Candour, to break down what actually works in SEO, digital PR, and brand building in the age of AI search.
With over 20 years of experience, Mark shares how large language models are reshaping visibility, why keyword research alone no longer works, and how brands can win inside ChatGPT, Gemini, and future AI-driven browsers. They explore practical use cases of AI inside SEO agencies, from content creation through expert interviews to vector-based redirects and reactive digital PR automation.
You’ll also learn why AI search results are increasingly vulnerable to spam, how LLMs decide when to “ground” answers in real search results, and why brand mentions, authority, and digital PR matter more than ever. Mark reveals his framework for optimizing visibility across AI-generated answers, not just Google rankings.
If you’re a founder, marketer, or SEO leader preparing for the post-AI search era, this episode will change how you think about traffic, content, and brand trust.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:05: Introduction
01:05 – 03:40: 20 years in SEO and how it changed
03:40 – 06:10: When AI started to matter in SEO
06:10 – 09:00: How Candor uses AI inside the agency
09:00 – 12:10: Creating expert content with AI support
12:10 – 14:30: Using AI to map redirects faster
14:30 – 17:00: Automating digital PR with AI
17:00 – 20:10: Why AI search results include spam
20:10 – 22:30: Why Google search still matters
22:30 – 26:10: Getting visibility in ChatGPT and Gemini
26:10 – 29:40: The new way to think about keywords
29:40 – 33:00: Writing content for real user journeys
33:00 – 36:10: Why brand mentions matter more now
36:10 – 39:10: SEO mistakes marketers still make
39:10 – 42:30: AI browsers and what’s coming next
42:30 – 44:40: Security risks with AI tools
44:40 – 46:30: Final advice and where to find Mark
Connect with Mark Williams-Cook
https://www.linkedin.com/in/markseo/
https://withcandour.co.uk/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, Austin Willman sits down with Mark Williams-Cook, Digital Marketing Director of Candour, to break down what actually works in SEO, digital PR, and brand building in the age of AI search.
With over 20 years of experience, Mark shares how large language models are reshaping visibility, why keyword research alone no longer works, and how brands can win inside ChatGPT, Gemini, and future AI-driven browsers. They explore practical use cases of AI inside SEO agencies, from content creation through expert interviews to vector-based redirects and reactive digital PR automation.
You’ll also learn why AI search results are increasingly vulnerable to spam, how LLMs decide when to “ground” answers in real search results, and why brand mentions, authority, and digital PR matter more than ever. Mark reveals his framework for optimizing visibility across AI-generated answers, not just Google rankings.
If you’re a founder, marketer, or SEO leader preparing for the post-AI search era, this episode will change how you think about traffic, content, and brand trust.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:05: Introduction
01:05 – 03:40: 20 years in SEO and how it changed
03:40 – 06:10: When AI started to matter in SEO
06:10 – 09:00: How Candor uses AI inside the agency
09:00 – 12:10: Creating expert content with AI support
12:10 – 14:30: Using AI to map redirects faster
14:30 – 17:00: Automating digital PR with AI
17:00 – 20:10: Why AI search results include spam
20:10 – 22:30: Why Google search still matters
22:30 – 26:10: Getting visibility in ChatGPT and Gemini
26:10 – 29:40: The new way to think about keywords
29:40 – 33:00: Writing content for real user journeys
33:00 – 36:10: Why brand mentions matter more now
36:10 – 39:10: SEO mistakes marketers still make
39:10 – 42:30: AI browsers and what’s coming next
42:30 – 44:40: Security risks with AI tools
44:40 – 46:30: Final advice and where to find Mark
Connect with Mark Williams-Cook
https://www.linkedin.com/in/markseo/
https://withcandour.co.uk/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./