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How This AI Strategist Helps Brands Win LLM Visibility
In this episode of E-Coffee with Experts, our host Austin Willman chats with Rebecca Gross, GTM & AI Optimization Specialist at Goodie AI, about what visibility really looks like in a zero-click, LLM-driven world.
Rebecca breaks down why old SEO metrics like traffic and impressions don’t tell the full story anymore, and why things like AI visibility, citation share, and brand authority are becoming the metrics that actually matter. She also explains how platforms like ChatGPT, AI Overviews, Gemini, and Perplexity all work differently — and why using the same strategy for all of them is a mistake.
In this episode, you’ll learn:
- Why human-first content wins over short-term SEO tricks
- Why earned media and PR now play a huge role in AI search
- How brands and agencies should rethink competitor analysis
- What fast-growing agencies are doing differently with AI search
- How LLMs influence conversions without sending website traffic
- On-site content changes that help AI understand and use your site
If you’re a founder, SEO, marketer, or agency leader trying to stay ahead of AI search, this episode will help you understand what’s really happening — and how to position your brand before your competitors do.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:30: Introduction
01:30 - 04:00: What Goodie does and why AI visibility matters
04:00 - 06:30: How LLMs drive conversions without website traffic
06:30 - 09:00: AI Overviews vs ChatGPT and why strategies differ
09:00 - 11:30: Why traditional SEO metrics no longer work
11:30 - 14:00: What visibility means in AI search and citations
14:00 - 16:30: How Goodie was created inside an agency
16:30 - 19:00: Getting buy-in from teams and executives
19:00 - 22:30: Best on-site content changes for AI search
22:30 - 25:30: Why human-first content beats short-term hacks
25:30 - 28:30: Earned media, PR, and off-site authority building
28:30 - 31:00: Commercial vs informational content strategy
31:00 - 33:00: What agencies must do to win in 2026
33:00 - 34:16: Final thoughts
Connect with Rebecca Gross
https://www.linkedin.com/in/rebeccadgross/
https://higoodie.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Austin Willman chats with Rebecca Gross, GTM & AI Optimization Specialist at Goodie AI, about what visibility really looks like in a zero-click, LLM-driven world.
Rebecca breaks down why old SEO metrics like traffic and impressions don’t tell the full story anymore, and why things like AI visibility, citation share, and brand authority are becoming the metrics that actually matter. She also explains how platforms like ChatGPT, AI Overviews, Gemini, and Perplexity all work differently — and why using the same strategy for all of them is a mistake.
In this episode, you’ll learn:
- Why human-first content wins over short-term SEO tricks
- Why earned media and PR now play a huge role in AI search
- How brands and agencies should rethink competitor analysis
- What fast-growing agencies are doing differently with AI search
- How LLMs influence conversions without sending website traffic
- On-site content changes that help AI understand and use your site
If you’re a founder, SEO, marketer, or agency leader trying to stay ahead of AI search, this episode will help you understand what’s really happening — and how to position your brand before your competitors do.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:30: Introduction
01:30 - 04:00: What Goodie does and why AI visibility matters
04:00 - 06:30: How LLMs drive conversions without website traffic
06:30 - 09:00: AI Overviews vs ChatGPT and why strategies differ
09:00 - 11:30: Why traditional SEO metrics no longer work
11:30 - 14:00: What visibility means in AI search and citations
14:00 - 16:30: How Goodie was created inside an agency
16:30 - 19:00: Getting buy-in from teams and executives
19:00 - 22:30: Best on-site content changes for AI search
22:30 - 25:30: Why human-first content beats short-term hacks
25:30 - 28:30: Earned media, PR, and off-site authority building
28:30 - 31:00: Commercial vs informational content strategy
31:00 - 33:00: What agencies must do to win in 2026
33:00 - 34:16: Final thoughts
Connect with Rebecca Gross
https://www.linkedin.com/in/rebeccadgross/
https://higoodie.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./