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How This B2B SEO Expert Builds Content That Actually Converts
Most SEOs are wasting time debating schema, chasing Google's latest guide, and trying to game an algorithm that will eventually game them back.
In this episode, Austin sits down with Timothy Boluwatife, AEO/SEO Strategist at Breaking B2B, to break down what actually moves the needle for B2B SEO in 2025 and beyond.
Tim shares why Google's recent AI content guide misses the mark, why non-commodity content is a trap, and how thinking in category entry points instead of keywords changes everything about your content strategy. He also pulls back the curtain on the AI-powered workflows he has built using Claude, Fathom, Fireflies, and the Ahrefs MCP to cut keyword research time by 50 percent and build a full multi-step content pipeline from research to QA.
The conversation also covers GEO, LLM visibility, and why the conversion rate from ChatGPT traffic is outpacing Google for Breaking B2B clients. Tim explains why Reddit strategy should be driven by where your customers already are, not by what LLMs happen to cite, and why strong GEO always starts with strong SEO fundamentals.
If you are running an SEO program for a B2B company or agency and want a clearer picture of where the channel is heading, this episode is a practical, no-fluff look at how a working agency is approaching it right now.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:00 Introduction
01:00 - 02:15 Google's AI Content Guide: Do What I Say, Not What I Do
02:15 - 04:15 Why Non-Commodity Content Is a Trap
04:15 - 06:05 Category Entry Points: The Right Way to Think About SEO Content
06:05 - 07:45 Stop Gaming the Algorithm, Focus on Humans
07:45 - 09:20 How Breaking B2B Researches Client ICPs
09:20 - 12:05 Why You Can't Just Copy Strategy Across Clients
12:05 - 15:15 Working With CMOs, Founders, and Internal Teams
15:15 - 18:05 How Claude and AI Have Transformed Tim's Workflow
18:05 - 21:00 Building a Multi-Step AI Content Pipeline
21:00 - 22:35 GitHub as the New SEO Resume
22:35 - 24:00 Off-Page and Link Building: Still Mostly Manual
24:00 - 26:00 Schema, LLM Citations, and What the Research Actually Says
26:00 - 28:05 Good GEO Starts With Good SEO
28:05 - 30:00 Tracking LLM Revenue With Self-Attribution
30:00 - 32:10 Reddit, Digital PR, and Building Presence Where LLMs Look
32:10 - 34:35 Closing Thoughts and Where to Find Tim
Connect with Timothy Boluwatife
https://www.linkedin.com/in/tim-boluwatife/
https://breakingb2b.com
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
View all episodes
By Digital Web SolutionsMost SEOs are wasting time debating schema, chasing Google's latest guide, and trying to game an algorithm that will eventually game them back.
In this episode, Austin sits down with Timothy Boluwatife, AEO/SEO Strategist at Breaking B2B, to break down what actually moves the needle for B2B SEO in 2025 and beyond.
Tim shares why Google's recent AI content guide misses the mark, why non-commodity content is a trap, and how thinking in category entry points instead of keywords changes everything about your content strategy. He also pulls back the curtain on the AI-powered workflows he has built using Claude, Fathom, Fireflies, and the Ahrefs MCP to cut keyword research time by 50 percent and build a full multi-step content pipeline from research to QA.
The conversation also covers GEO, LLM visibility, and why the conversion rate from ChatGPT traffic is outpacing Google for Breaking B2B clients. Tim explains why Reddit strategy should be driven by where your customers already are, not by what LLMs happen to cite, and why strong GEO always starts with strong SEO fundamentals.
If you are running an SEO program for a B2B company or agency and want a clearer picture of where the channel is heading, this episode is a practical, no-fluff look at how a working agency is approaching it right now.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:00 Introduction
01:00 - 02:15 Google's AI Content Guide: Do What I Say, Not What I Do
02:15 - 04:15 Why Non-Commodity Content Is a Trap
04:15 - 06:05 Category Entry Points: The Right Way to Think About SEO Content
06:05 - 07:45 Stop Gaming the Algorithm, Focus on Humans
07:45 - 09:20 How Breaking B2B Researches Client ICPs
09:20 - 12:05 Why You Can't Just Copy Strategy Across Clients
12:05 - 15:15 Working With CMOs, Founders, and Internal Teams
15:15 - 18:05 How Claude and AI Have Transformed Tim's Workflow
18:05 - 21:00 Building a Multi-Step AI Content Pipeline
21:00 - 22:35 GitHub as the New SEO Resume
22:35 - 24:00 Off-Page and Link Building: Still Mostly Manual
24:00 - 26:00 Schema, LLM Citations, and What the Research Actually Says
26:00 - 28:05 Good GEO Starts With Good SEO
28:05 - 30:00 Tracking LLM Revenue With Self-Attribution
30:00 - 32:10 Reddit, Digital PR, and Building Presence Where LLMs Look
32:10 - 34:35 Closing Thoughts and Where to Find Tim
Connect with Timothy Boluwatife
https://www.linkedin.com/in/tim-boluwatife/
https://breakingb2b.com
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./