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How This CEO Leads 100+ Employees Through AI Change
In this episode of E-Coffee with Experts, our host Austin Willman sits down with Natalee Allen, Visionary and CEO at ClearBags, to break down how she leads a values-driven E-commerce company with over 5,000 products shipped to 115+ countries.
Natalee shares how ClearBags successfully operates as a family business, the operational realities of managing international manufacturing partners, and why strong core values are more than just words on a wall. She explains how ClearBags uses 26 guiding actions to shape behavior, eliminate gossip, and build a culture employees genuinely protect.
You’ll also hear why ClearBags hired a Director of AI, how AI is used safely across marketing, operations, and research, and why founders can’t afford to ignore AI, even if it feels risky. Natalee breaks down how SEO, ecommerce discovery, and customer acquisition are changing fast, and what leaders must do to stay ahead without wasting resources.
If you’re a founder, executive, or marketer navigating AI, SEO shifts, leadership challenges, or company culture at scale, this episode is a must-watch.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:05: Introduction
01:05 - 03:00: What it’s like working in a family business
03:00 - 05:10: Managing global products and tariff challenges
05:10 - 07:00: How ClearBags chooses manufacturing partners
07:00 - 08:40: When to walk away from the wrong partner
08:40 - 11:10: Company values and how they guide behavior
11:10 - 13:30: How culture is enforced without micromanaging
13:30 - 15:00: Hybrid work model and in-office balance
15:00 - 17:15: Why ClearBags hired a Director of AI
17:15 - 19:40: Using AI safely and cybersecurity training
19:40 - 22:10: How AI helps marketing and decisions
22:10 - 24:30: How SEO and ecommerce are changing
24:30 - 26:30: Marketing channels that still still work today
26:30 - 29:20: Advice for founders facing AI change
29:20 - 31:09: Final thoughts
Connect with NataLee Allen
https://www.linkedin.com/in/nataleeallen/
https://clearbags.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
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By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Austin Willman sits down with Natalee Allen, Visionary and CEO at ClearBags, to break down how she leads a values-driven E-commerce company with over 5,000 products shipped to 115+ countries.
Natalee shares how ClearBags successfully operates as a family business, the operational realities of managing international manufacturing partners, and why strong core values are more than just words on a wall. She explains how ClearBags uses 26 guiding actions to shape behavior, eliminate gossip, and build a culture employees genuinely protect.
You’ll also hear why ClearBags hired a Director of AI, how AI is used safely across marketing, operations, and research, and why founders can’t afford to ignore AI, even if it feels risky. Natalee breaks down how SEO, ecommerce discovery, and customer acquisition are changing fast, and what leaders must do to stay ahead without wasting resources.
If you’re a founder, executive, or marketer navigating AI, SEO shifts, leadership challenges, or company culture at scale, this episode is a must-watch.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:05: Introduction
01:05 - 03:00: What it’s like working in a family business
03:00 - 05:10: Managing global products and tariff challenges
05:10 - 07:00: How ClearBags chooses manufacturing partners
07:00 - 08:40: When to walk away from the wrong partner
08:40 - 11:10: Company values and how they guide behavior
11:10 - 13:30: How culture is enforced without micromanaging
13:30 - 15:00: Hybrid work model and in-office balance
15:00 - 17:15: Why ClearBags hired a Director of AI
17:15 - 19:40: Using AI safely and cybersecurity training
19:40 - 22:10: How AI helps marketing and decisions
22:10 - 24:30: How SEO and ecommerce are changing
24:30 - 26:30: Marketing channels that still still work today
26:30 - 29:20: Advice for founders facing AI change
29:20 - 31:09: Final thoughts
Connect with NataLee Allen
https://www.linkedin.com/in/nataleeallen/
https://clearbags.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./