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How This CEO Wins SEO In Markets Most Agencies Avoid
In this episode of E-Coffee with Experts, Austin Willman sits down with Justinas Becius, CEO of Fortis Media, to unpack what it really takes to scale SEO and performance marketing in heavily regulated industries like iGaming.
With over a decade of experience in online gaming and digital marketing, Justinas shares why most agencies fail in regulated markets, and how trust, communication, and defensive SEO strategies separate long-term winners from short-term operators.
You’ll learn how Fortis Media approaches risk management in SEO and paid media, why cutting corners often leads to blocked ad accounts and lost rankings, and how modern agencies must evolve beyond traffic reports to real business metrics. The conversation dives deep into GA4, attribution modeling, MarTech stacks, and how to tell meaningful data stories clients actually care about.
Justinas also explains how AI overviews and LLMs are redistributing, not destroying, search value, why niche relevance now beats raw authority in link building, and how agencies can adapt their strategies to stay competitive in the post-AI SEO era.
If you’re a founder, agency leader, or marketer working in SEO, iGaming, affiliate marketing, or high-risk verticals, this episode delivers practical insights you can apply immediately.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:35: Introduction
01:35 - 04:00: From corporate iGaming to starting Fortis Media
04:00 - 07:10: Why most agencies fail in regulated markets
07:10 - 10:00: Standing your ground with clients and risk
10:00 - 13:05: Core values that guide the agency
13:05 - 16:30: Why analytics matter more than traffic
16:30 - 19:40: Reporting results clients actually understand
19:40 - 22:40: Defensive SEO explained simply
22:40 - 26:00: What makes a high-quality link today
26:00 - 29:20: SEO in the AI and LLM era
29:20 - 32:00: Attribution and assisted conversions
32:00 - 33:11: Final Thoughts
Connect with Justinas Becius
https://www.linkedin.com/in/justinasb/
https://www.fortismedia.com/en/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
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By Digital Web SolutionsIn this episode of E-Coffee with Experts, Austin Willman sits down with Justinas Becius, CEO of Fortis Media, to unpack what it really takes to scale SEO and performance marketing in heavily regulated industries like iGaming.
With over a decade of experience in online gaming and digital marketing, Justinas shares why most agencies fail in regulated markets, and how trust, communication, and defensive SEO strategies separate long-term winners from short-term operators.
You’ll learn how Fortis Media approaches risk management in SEO and paid media, why cutting corners often leads to blocked ad accounts and lost rankings, and how modern agencies must evolve beyond traffic reports to real business metrics. The conversation dives deep into GA4, attribution modeling, MarTech stacks, and how to tell meaningful data stories clients actually care about.
Justinas also explains how AI overviews and LLMs are redistributing, not destroying, search value, why niche relevance now beats raw authority in link building, and how agencies can adapt their strategies to stay competitive in the post-AI SEO era.
If you’re a founder, agency leader, or marketer working in SEO, iGaming, affiliate marketing, or high-risk verticals, this episode delivers practical insights you can apply immediately.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:35: Introduction
01:35 - 04:00: From corporate iGaming to starting Fortis Media
04:00 - 07:10: Why most agencies fail in regulated markets
07:10 - 10:00: Standing your ground with clients and risk
10:00 - 13:05: Core values that guide the agency
13:05 - 16:30: Why analytics matter more than traffic
16:30 - 19:40: Reporting results clients actually understand
19:40 - 22:40: Defensive SEO explained simply
22:40 - 26:00: What makes a high-quality link today
26:00 - 29:20: SEO in the AI and LLM era
29:20 - 32:00: Attribution and assisted conversions
32:00 - 33:11: Final Thoughts
Connect with Justinas Becius
https://www.linkedin.com/in/justinasb/
https://www.fortismedia.com/en/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./