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How This Enterprise SEO Expert Builds Revenue-Driven SEO Teams
In this episode of E-Coffee with Experts, our host Ranmay sits down with Sam Page, Head of SEO at InMotion Hosting, to unpack how modern SEO leaders must adapt in an AI-driven search landscape.
With over 20 years of hands-on SEO experience, Sam has led search strategy across agencies and global brands including Amazon Business and Slack. In this conversation, he shares how SEO has shifted from rankings to revenue, why content alone no longer wins, and how off-page signals, brand mentions, and LLM visibility are redefining success.
We talk about:
- SEO forecasting that leadership actually trusts
- Agency vs in-house SEO realities
- Google Helpful Content Update impact
- Programmatic SEO in an AI world
- Internal linking & information architecture today
- Preparing SEO teams for 2026 and beyond
This episode offers practical insights on building resilient, future-proof SEO strategies in the age of AI and large language models.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:10: Introduction
01:10 – 03:45: Sam’s journey into SEO and early career
03:45 – 06:05: Agency SEO vs in-house SEO experience
06:05 – 08:10: Connecting SEO work to real business revenue
08:10 – 10:40: Why SEO teams should not work in silos
10:40 – 12:55: Why content alone is not enough today
12:55 – 14:40: Google update that changed SEO forever
14:40 – 16:05: SEO for Google vs SEO for AI tools
16:05 – 18:00: Technical SEO that still matters
18:00 – 20:10: Programmatic SEO in the AI age
20:10 – 22:20: Internal linking and site structure today
22:20 – 24:30: SEO focus areas for 2026
24:30 – 27:10: Career advice for young SEO professionals
27:10 – 31:10: Rapid-fire questions with Sam
31:10 – 32:40: One career decision Sam would not change
32:40 – 33:26: Final thoughts
Connect with Sam Page
https://www.linkedin.com/in/samcpage/
http://inmotionhosting.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
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By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Ranmay sits down with Sam Page, Head of SEO at InMotion Hosting, to unpack how modern SEO leaders must adapt in an AI-driven search landscape.
With over 20 years of hands-on SEO experience, Sam has led search strategy across agencies and global brands including Amazon Business and Slack. In this conversation, he shares how SEO has shifted from rankings to revenue, why content alone no longer wins, and how off-page signals, brand mentions, and LLM visibility are redefining success.
We talk about:
- SEO forecasting that leadership actually trusts
- Agency vs in-house SEO realities
- Google Helpful Content Update impact
- Programmatic SEO in an AI world
- Internal linking & information architecture today
- Preparing SEO teams for 2026 and beyond
This episode offers practical insights on building resilient, future-proof SEO strategies in the age of AI and large language models.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:10: Introduction
01:10 – 03:45: Sam’s journey into SEO and early career
03:45 – 06:05: Agency SEO vs in-house SEO experience
06:05 – 08:10: Connecting SEO work to real business revenue
08:10 – 10:40: Why SEO teams should not work in silos
10:40 – 12:55: Why content alone is not enough today
12:55 – 14:40: Google update that changed SEO forever
14:40 – 16:05: SEO for Google vs SEO for AI tools
16:05 – 18:00: Technical SEO that still matters
18:00 – 20:10: Programmatic SEO in the AI age
20:10 – 22:20: Internal linking and site structure today
22:20 – 24:30: SEO focus areas for 2026
24:30 – 27:10: Career advice for young SEO professionals
27:10 – 31:10: Rapid-fire questions with Sam
31:10 – 32:40: One career decision Sam would not change
32:40 – 33:26: Final thoughts
Connect with Sam Page
https://www.linkedin.com/in/samcpage/
http://inmotionhosting.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./