E-Coffee with Experts

How This Entrepreneur Built Global Growth Without Paid Ads


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In this episode of E-Coffee with Experts, host Austin Willman sits down with Dmitriy Peregudov, Founder & CEO at Giftsenda.


Dmitriy shares how he scaled a niche e-commerce gifting business into a 70% B2B, enterprise-focused company serving clients in over 200 countries. We break down how localized fulfillment eliminates tariffs, why SEO still outperforms paid ads long-term, and how AI is changing, but not replacing, real marketing strategy.


You’ll also learn:


- Why gifting can outperform traditional outbound sales

- How to “buy the right” to someone’s attention ethically

- Where AI fits into modern SEO and content workflows

- How to measure customer quality beyond surface-level metrics

- The role of culture, ownership, and continuous improvement in scaling teams


If you’re a founder, marketer, agency owner, or sales leader looking for smarter ways to drive recurring revenue, improve conversion rates, and future-proof your marketing strategy, this episode is for you.


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In this episode, we discuss:


00:00 – 01:15: Welcome & guest introduction

01:15 – 03:10: How the business started

03:10 – 05:00: Moving from consumer to B2B

05:00 – 07:20: Solving global shipping problems

07:20 – 10:00: Where customers come from today

10:00 – 13:10: Using gifting in sales and marketing

13:10 – 16:00: Why gifting works better than cold outreach

16:00 – 19:30: SEO, AI, and search changes

19:30 – 22:30: Measuring customer quality and ROI

22:30 – 25:00: What matters most for growth

25:00 – 28:00: Company culture and core values

28:00 – 30:30: Final thoughts and where to connect


 Connect with Dmitriy Peregudov


 https://www.linkedin.com/in/dmitriy-peregudov/

 https://www.giftsenda.com/


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Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

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E-Coffee with ExpertsBy Digital Web Solutions