Visibility Era

How This Entrepreneur is Solving Loneliness With a Card Game ft. Kate Terentieva | Ep 105


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In this episode, Bridget & Lydia chat with Kate Terentieva, founder of Off The Record—the card game designed to deepen connection through real conversation. And yes, we do play Off The Record during the episode!

Kate shares how she got her start in the fast-paced world of advertising and rose to become a creative and art director for iconic brands like WhatsApp, Calvin Klein, Converse, and Four Seasons Hotels. While working closely with founders and startups, she discovered her unique ability to turn small talk into meaningful conversation. That gift, combined with her years of creative experience, evolved into Off The Record, a card game that’s now sparking deeper connection across the U.S. and beyond.


What we cover:

  • How Kate got her start in advertising and rose to become a creative director
  • What neuromarketing is—and how it shapes the way we respond to ads, brand visuals, and marketing messages 
  • Why loneliness may be the true global epidemic—and how meaningful conversations just might be the cure
  • How Kate turned her natural gift for connection into Off The Record, a card game helping others spark deeper conversations 

Whether you’re a founder, advertiser, marketer, or someone craving more meaningful connection, this conversation will hit home.

Connect with Off The Record & Kate:

Upcoming in-person LA Event, Wednesday July 16th: https://partiful.com/e/n5VImABWK1O5mJ4HzzEJ

https://playofftherecord.com/

https://www.instagram.com/playofftherecord/

https://www.instagram.com/katarinaterentieva/

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose

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Visibility EraBy Bridget Sicsko and Lydia Bagarozza

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