In this episode of Creative Got Me, Priyaa Kalyanaraman sits down with Ben Sharf, co-founder of Platter, to unpack the strategy behind founder-led content and how showing up online transformed his business.We cover:✅ When Ben realized he had to become the face of his brand

✅ The systems and people that support his content engine

✅ How vulnerability builds trust (and why most founders avoid it)

✅ Balancing authenticity with consistency and why cringey content doesn’t matter

✅ Why his biggest customers, hires, and investors came from LinkedIn

✅ How founder content plays into trust-building for high-ticket B2B SaaS

✅ The underrated power of in-person events and relationship building

✅ Why your product isn’t the moat, distribution and brand areWhether you’re a SaaS founder, DTC operator, or content-curious builder, this episode is a playbook on how to build an audience and a business at the same time.🎧 Subscribe for more conversations like these.#FounderBranding#B2BMarketing#ContentStrategy#CreativeGotMe