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How This Founder Uses LLM SEO To Drive High-Intent Leads
In this episode of E-Coffee with Experts, our host Austin Willman sits down with Vinay Kevadiya, CEO at Upmetrics, to unpack how founders can use AI, SEO, and LLM visibility to drive real business growth in 2026 and beyond.
Vinay shares his journey transitioning from a service-based agency to a SaaS product, including the failures that shaped Upmetrics’ success. We dive deep into how AI-powered business planning removes friction from financial forecasting, helping non-accountants confidently plan for profitability, cash flow, and ROI.
You’ll also learn why LLMs like ChatGPT send fewer users than Google, but far higher-intent buyers, and how platforms like Reddit, Quora, and YouTube are now critical for earning AI citations.
Vinay explains how brand mentions outperform traditional backlinks, why niche relevance beats high-authority links, and how focusing on MOFU and BOFU content leads to higher conversions even when traffic declines.
If you’re a founder, marketer, or operator navigating SEO, AI search, business planning, or go-to-market strategy, this episode is packed with actionable insights you can apply immediately.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:10: Introduction
01:10 - 02:30: What Upmetrics does and who it helps
02:30 - 03:45: Why founders struggle with business planning
03:45 - 05:05: Moving from services to a SaaS product
05:05 - 06:30: Failing two products and lessons learned
06:30 - 07:45: Why planning and GTM matter early
07:45 - 09:15: Google traffic vs LLM traffic explained
09:15 - 10:30: Why LLM users convert better
10:30 - 12:20: How to get cited in AI tools like ChatGPT
12:20 - 14:00: Reddit strategy without getting banned
14:00 - 15:45: Brand mentions vs backlinks
15:45 - 17:20: What a niche-relevant link looks like
17:20 - 18:55: Less traffic but more conversions
18:55 - 20:20: TOFU vs MOFU content strategy
20:20 - 22:10: How AI simplifies financial forecasting
22:10 - 23:45: Using AI for cash flow and planning decisions
23:45 - 25:20: Upmetrics’ growth plans for 2026
25:20 - 26:30: Sales, social, and cold outreach strategy
26:30 - 27:28: Final Thoughts
Connect with Vinay Kevadiya
https://www.linkedin.com/in/vinaykevadia/
http://upmetrics.co/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Austin Willman sits down with Vinay Kevadiya, CEO at Upmetrics, to unpack how founders can use AI, SEO, and LLM visibility to drive real business growth in 2026 and beyond.
Vinay shares his journey transitioning from a service-based agency to a SaaS product, including the failures that shaped Upmetrics’ success. We dive deep into how AI-powered business planning removes friction from financial forecasting, helping non-accountants confidently plan for profitability, cash flow, and ROI.
You’ll also learn why LLMs like ChatGPT send fewer users than Google, but far higher-intent buyers, and how platforms like Reddit, Quora, and YouTube are now critical for earning AI citations.
Vinay explains how brand mentions outperform traditional backlinks, why niche relevance beats high-authority links, and how focusing on MOFU and BOFU content leads to higher conversions even when traffic declines.
If you’re a founder, marketer, or operator navigating SEO, AI search, business planning, or go-to-market strategy, this episode is packed with actionable insights you can apply immediately.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:10: Introduction
01:10 - 02:30: What Upmetrics does and who it helps
02:30 - 03:45: Why founders struggle with business planning
03:45 - 05:05: Moving from services to a SaaS product
05:05 - 06:30: Failing two products and lessons learned
06:30 - 07:45: Why planning and GTM matter early
07:45 - 09:15: Google traffic vs LLM traffic explained
09:15 - 10:30: Why LLM users convert better
10:30 - 12:20: How to get cited in AI tools like ChatGPT
12:20 - 14:00: Reddit strategy without getting banned
14:00 - 15:45: Brand mentions vs backlinks
15:45 - 17:20: What a niche-relevant link looks like
17:20 - 18:55: Less traffic but more conversions
18:55 - 20:20: TOFU vs MOFU content strategy
20:20 - 22:10: How AI simplifies financial forecasting
22:10 - 23:45: Using AI for cash flow and planning decisions
23:45 - 25:20: Upmetrics’ growth plans for 2026
25:20 - 26:30: Sales, social, and cold outreach strategy
26:30 - 27:28: Final Thoughts
Connect with Vinay Kevadiya
https://www.linkedin.com/in/vinaykevadia/
http://upmetrics.co/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./