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How This Fractional CMO Builds Brands That Actually Scale
In this episode of E-coffee with Experts, our host Austin Willman sits down with Erika Weiss, Founder and Principal of Elevated Brand, and shares what branding really means today and why it’s no longer optional for founders, agency owners, and marketing leaders.
Drawing on her experience working with household names like Disney and Beachbody, Erika explains how top leaders stay relevant in fast-changing markets, why continuous learning is essential in marketing, and how personal branding has become one of the most effective ways to build trust and drive growth.
You’ll learn:
- What a fractional CMO actually does and when companies need one
- Why people choose brands based on values, not just products
- How to build a personal brand without becoming the bottleneck
- The difference between branding, marketing, and storytelling
- How mission, vision, and values guide real business decisions
- Practical ways to strengthen your brand in the next 7 days
If you’re a founder, agency owner, CMO, or marketer looking to build credibility, stand out in your market, and create long-term brand value, this episode will reshape how you think about branding.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 02:05: Why Always Learning Matters In Marketing
02:05 – 05:00: How To Learn Without Adding More Work
05:00 – 06:35: Preparation Beats Execution Every Time
06:35 – 09:00: What A Fractional CMO Actually Does
09:00 – 10:30: Why Experience Is What Clients Pay For
10:30 – 12:00: Brand Is More Than A Logo
12:00 – 14:00: Why People Buy Brands, Not Products
14:00 – 15:30: Founder Stories Build Stronger Brands
15:30 – 17:30: Why Personal Branding Matters Today
17:30 – 19:00: How To Start A Personal Brand Simply
19:00 – 21:10: Should Your Business Depend On You?
21:10 – 23:10: How Future Marketers Learn Branding
23:10 – 25:10: Every Touchpoint Shapes Your Brand
25:10 – 27:30: How To Reset Your Brand Identity
27:30 – 29:20: What To Do In The Next 7 Days
29:20 – 30:16: Final Thoughts On Authentic Branding
Connect with Erika Weiss
https://www.linkedin.com/in/erika-haendel-weiss/
https://erika-weiss.carrd.co/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
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By Digital Web SolutionsIn this episode of E-coffee with Experts, our host Austin Willman sits down with Erika Weiss, Founder and Principal of Elevated Brand, and shares what branding really means today and why it’s no longer optional for founders, agency owners, and marketing leaders.
Drawing on her experience working with household names like Disney and Beachbody, Erika explains how top leaders stay relevant in fast-changing markets, why continuous learning is essential in marketing, and how personal branding has become one of the most effective ways to build trust and drive growth.
You’ll learn:
- What a fractional CMO actually does and when companies need one
- Why people choose brands based on values, not just products
- How to build a personal brand without becoming the bottleneck
- The difference between branding, marketing, and storytelling
- How mission, vision, and values guide real business decisions
- Practical ways to strengthen your brand in the next 7 days
If you’re a founder, agency owner, CMO, or marketer looking to build credibility, stand out in your market, and create long-term brand value, this episode will reshape how you think about branding.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 02:05: Why Always Learning Matters In Marketing
02:05 – 05:00: How To Learn Without Adding More Work
05:00 – 06:35: Preparation Beats Execution Every Time
06:35 – 09:00: What A Fractional CMO Actually Does
09:00 – 10:30: Why Experience Is What Clients Pay For
10:30 – 12:00: Brand Is More Than A Logo
12:00 – 14:00: Why People Buy Brands, Not Products
14:00 – 15:30: Founder Stories Build Stronger Brands
15:30 – 17:30: Why Personal Branding Matters Today
17:30 – 19:00: How To Start A Personal Brand Simply
19:00 – 21:10: Should Your Business Depend On You?
21:10 – 23:10: How Future Marketers Learn Branding
23:10 – 25:10: Every Touchpoint Shapes Your Brand
25:10 – 27:30: How To Reset Your Brand Identity
27:30 – 29:20: What To Do In The Next 7 Days
29:20 – 30:16: Final Thoughts On Authentic Branding
Connect with Erika Weiss
https://www.linkedin.com/in/erika-haendel-weiss/
https://erika-weiss.carrd.co/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./