 Stephen Regenold is a true digital media success story.   Around 2010, when print media was starting to really feel the effects of the Internet, he decided to start his own outdoor blog.   Early in his online journey, Steven made wise decisions in the site's revenue model for direct ad sales, affiliate commerce, and SEO strategies.   These, combined with some viral luck when a term they helped coin was being considered for the Oxford Dictionary, helped the brand become a massive success.   (He also touches on how video content, from shorts to documentaries, played a crucial role in their strategy.)   Gear Junkie's achievements led to multi-million dollar revenue and partnerships with major brands, positioning the site and its editors as an influencer proposition. They engaged audiences through influencers like YouTubers and Instagram personalities, along with their SEO success.   In 2018, acquisition offers started pouring in, and Gear Junkie eventually sold to Lola Digital in 2020. Post-acquisition, the company rebranded as All Gear Digital, raising $40 million, making eight additional acquisitions, growing into an outdoor media conglomerate, and bringing back Stephen to help them grow.   This was well-timed as the outdoor industry saw surprising growth during the pandemic, with a surge of interest in outdoor activities and gear.   Stephen discusses how All Gear Digital's brands are doing today, providing numbers and sharing strategies for adding value to conversations and maintaining a unique voice in a competitive space. As a result of all this, you won't believe how long their dwell time on site is.  Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

How This "Gear Nerd" Grew an 8-Figure Media Brand

Spencer Haws from NichePursuits.com discusses business ideas that actually work.  Learn how to build niche websites, market your website through search engine optimization, and much more.  In addition, you'll get interviews with leading internet entrepreneurs that provide insight on: authority sites, flipping sites, using Google Adsense, outsourcing, automation tools, linkbuilding, building a real business, software development, creating iPhone Apps, lifestyle business, small business tips, and more.  Overall, get your dose of motivation to move forward with your niche business ideas or take your small business to the next level!

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

 Welcome back to another episode of the Niche Pursuits News Podcast! Are you ready to hear the latest news affecting Google, SEO, AI, and web publishers?   As always, Spencer and Jared will break everything down into digestible pieces and share their thoughts, concerns, and predictions.   They kick things off diving straight into a particularly spicy topic: who’s killing Google Search.   They maintain that it’s an inside job, and talk about the news that came out this week about an internal meeting at Google regarding the division’s “new operating reality” and the decline in search queries and engagement.   Word on the street is that the man who heads the Search team is the man who killed Google Search.   Spencer and Jared talk about this possibility as well as a little bit about the history of Search, the results of updates over the years, why results have gotten worse over time, how ads have been redesigned, and how Google is trying to squeeze more money out of Search results.   What incredible irony does Jared point out? What’s Spence’s takeaway for bloggers? Is Google going to implode?   Spencer and Jared then move on to a related topic: how product recommendations have broken Google. They reference the Housefresh debacle from a few weeks ago, and talk about how the search for products has changed over time.    How do we know if the reviews are honest, or if they’re sponsored, or if they’re authentic? And what does the future hold for product reviews?   The last article they discuss is how Google has become defensive when it comes to its Search quality and forum results.   Experts are pointing out that the results being delivered by Google on Reddit offer very poor and misguided advice, especially when it comes to health queries.   How has Danny Sullivan responded? Why do Spencer and Jared talk about the difference between “trust” and “like?”   Moving on to their Side Hustle Shenanigans, Spencer talks about his Amazon Influencer videos going live on YouTube. Before his channel got shut down, he was getting between 100 and 200 views per day, peaking one day at 250.   Now his biggest day has been 11 views. He and Jared talk about why this may be as well as his process for getting his videos live on YouTube.   What program does he recommend using to automate the process?   Jared then talks briefly about his Alt G Conference, which was held just a few days earlier, and he shares some interesting stats and stories from that online event.   When it’s his turn, he talks about his email newsletter side hustle.    He recently launched a second email newsletter using content from one of his sites that was crushed by the HCU. He goes through many of the steps he took to get the project off the ground, so tune in for some great ideas!   When it comes to Weird Niche Sites, Spencer shares his, which is Brick Economy, on the economics of Legos.   The site offers the current value on lots of Lego sets as well as annual growth of certain themed Legos, and the ability to track the prices of your own Legos. It’s monetized with affiliate links and display ads, and according to SimilarWeb, it’s getting over a million visitors per month.   When it’s Jared’s turn, he shares his site, Tractor Data, which is a small, family-run business that has been tracking data on tractors for the last 20 years. This DR61 site includes a news section and a directory and gets almost 400k pageviews a month, according to Ahrefs.   What keywords is it ranking for? Does it rank first for any terms? Is it making any money? And what kind of potential does Jared see in the site?   As both of these sites are doing well in Google, what can we learn from them and their strategies?   And that brings us to the end of another informative and inspiring episode. See you next Friday!  Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Meet the Man Killing Google Search...

What better way to respond to a time of uncertainty and transition than to share a true success story of change. Joining the podcast is a truly hopeful example of growth and evolution. Ben started off as an IT and web development guy and now runs of the SEO plugin All-In-One-SEO (AIOSEO) since it was acquired in 2020. Over these years, both he and the plugin have experienced massive change and transformation to be in the positions they are today. And we're gonna learn some of the key takeaways of how this was possible.  Links & Resources AIOSEO - The World's Best All-in-one SEO Plugin for WordPress: https://www.nichepursuits.com/aioseo  Benjamin Rojas | LinkedIn: https://www.linkedin.com/in/benjaminprojas/ Benjamin Rojas (@benjaminprojas): https://twitter.com/benjaminprojas Use coupon code “podcast” to get $15 off Link Whisper to build smarter internal links fast: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative This Episode is Sponsored by Search Intelligence - https://search-intelligence.co.uk/  

How Ben Rojas Grew an SEO WordPress Plugin to 3,000,000 Users

 Welcome back to a new episode of the Niche Pursuits News podcast!    Jared and Spencer, as always, offer an insightful take on the latest happenings with SEO, publishers, Google, and AI, and give a peek behind the curtain at their latest projects. Stick around for a laugh when they reveal the weird niche sites they found.   The first order of business is to mention that the March Core Update has still not finished rolling out and Spencer and Jared decline to guess when that might be.   Moving along, they jump into the first big news item: The Verge trolling Google, once again.The Verge published a new article for 2024 “reviewing printers,” when in reality the article is just mocking Google for how they rank articles.   Did The Verge actually test the printers? What outbound links did they include? What did John Mueller have to say about it?    And most importantly, how’s the article ranking? Find out the amusing, and depressing, story behind this news item.   Moving along to another article in The Verge, Spencer and Jared talk about how Google is experimenting with a small subset of news publishers, removing their links from Google News. It’s doing this because California is thinking about forcing Google to pay its news publishers.   What are the implications for publishers? Is there any precedent in these types of situations? What happened in Australia? And will Google extend this to other areas?   In other Google news, the company is launching a new ad product whereby ads appear inside your content, as hyperlinked text, which takes users to advertisers’ products. This is optional for publishers within Google AdSense.   What does Spencer think? Would he enable this on his own websites? What scenarios does Jared share where this might work? Tune in to find out.   The latest news item is that Brave Search has released an Answer with AI feature.    What do Spencer and Jared think of it and its impact? What does it remind them of?   Moving along to the Shiny Object Shenanigans portion of the podcast, Spencer talks about his Amazon Influencer side hustle and his decision to publish those shopping videos on YouTube.   Incredibly, his channel disappeared! What happened? How did it turn out and what’s happening now?   When it’s Jared’s turn, he announces a new side hustle: an email newsletter. He talks about how he plans to build it, why he decided to dive into this project, and his experience in this area.   When it comes to Weird Niche Sites, Spencer reveals Pets or Food, a very entertaining tongue-in-cheek website that does get some traffic, according to Ahrefs. It doesn’t have a lot of ads but it does have merch, which may be a source of revenue.   Jared then reveals Line Rusher, which allows people to hire someone to wait in line for them at places like the DMV, Apple, and at restaurants and amusement parks.   They offer some interesting services and are constantly hiring line sitters, which may be an interesting option in the current gig economy.   What do the stats in Ahrefs reveal? What spin would Jared put on this service?   And that brings us to the end of another episode! We hope you learned from the latest headlines in the space, felt inspired by our side hustle projects, and got ideas from this week’s weird niche sites.   Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative    

The Verge Trolls Google...Again!

 Welcome back to another episode of the Niche Pursuits News Podcast!    Come join Spencer and Jared as they take on the latest news in SEO, AI, Google, and beyond.   This week’s episode kicks off with some big news from Google’s CEO, Sundar Pichai, who talks about the future of Search.    The main pivot he focuses on in the interview is the shift to AI, which he expects to serve the company well over the coming decade. He notes that AI has been working behind the scenes for a long time now and that Google has to evolve to meet the changing needs of users.   What does he say about chatbots? And what does he say about websites? Are they going away and is SGE going to take over? Tune in to hear what Spencer and Jared think about his comments.   Moving along, they talk about a LinkedIn post from Lily Ray on the SEO visibility growth of Reddit and the mindblowing statistics she shares.    What theory does she share that Spencer doesn’t agree with? How does this all play into Google’s antitrust lawsuit, problems with Gemini, and its declining share price?    And what about Reddit’s poor-quality results in Search? Listen to the episode to hear the ridiculous Reddit response to a weight loss query.   Spencer then shares a tweet from a series by Glenn Gabe on the March Core Update, talking about whether the update has finished or not, the role played by the HCU, and the lack of recoveries from these updates.   What did John Mueller say about the core update? What do Spencer and Jared think about the updates and when they’ll finish? Check out the episode to find out.   The last topic is that Bing usage is on the rise, having gained some footing recently, and Spencer and Jared note from the article that Bing actually powers several other search engines, including DuckDuckGo and Yahoo.   What do they recommend when it comes to optimization? Who uses Bing and why does it matter? What’s happening with desktop search?   As for their Shiny Object Shenanigans, Spencer highlights two of his side hustles, the Amazon Influencer Program and his Facebook traffic project, neither of which rely on search engine traffic at all.   Jared then announces the Alt G Online Conference: Unleash Your Content’s Potential Beyond Google, which will bring together people earning money on alternative platforms. It will be held on April 25th, and both Spencer and Jared will be speakers.   In line with the conference, the Niche Pursuits Community is welcoming a series of expert speakers each week who are also talking about using alternative traffic sources.   Jared talks briefly about his Amazon Influencer Program side hustle and then teases a new side hustle he’s about to launch. Come back next week for all the details!   As for the Weird Niche Sites, Spencer reveals iScrap App, which reports local scrap prices. They’ve got a blog and a directory and they’re doing well in search: 300k visitors per month according to SimilarWeb.   They monetize with display ads, they have a store, they sell directory space to scrapyards, and the owner probably has a nice little side hustle with this weird niche site.   When it’s Jared’s turn, he reveals Live Oasis, which lets you research the toxicity of many water brands and rates the water quality in different municipalities. It has a subscription model, which provides access to more information and research, but is it earning money?   Beyond that, this brand-new website is doing quite well and ranking for lots of keywords. What does Jared discover when he digs into the backstory? And where is all of the data coming from? And what if they were to change the model a bit? Hear Jared and Spencer’s recommendations.   We hope this episode helped bring you up to speed on the latest happenings in the SEO and content creation space and gave you some new ideas when it comes to your own businesses.   See you next week!     Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

How This "Gear Nerd" Grew an 8-Figure Media Brand

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