Brent Polacheck, owner of Polacheck’s Jewelers, is proving that the art of generational relationship-building still drives retail success in an era of instant gratification. How do you keep customers coming back for decades and sustain a 101-year-old family business when most people shop with a single click? In this episode, Jon talks with Brent about turning his Calabasas showroom into a social destination, choosing customers who value long-term relationships, and staying ahead of market changes as Polacheck’s expands with new boutiques and prepares the next generation to continue the legacy.