Sponsored By:

→ Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order.

Every single grocery store aisle has been disrupted by better-for-you brands. Every one — except the aisle where the fastest-growing demographic in America shops for nutrition.

Jon Bier sits down with Jess Haghani — founder and CEO of Lucille Health — for a conversation about what happens when you spot a gap so obvious it feels impossible that no one has filled it yet. Jess watched her grandmother, Lucille, come home from heart surgery and get handed the same ultra-processed nutrition shakes that haven't meaningfully changed since the 1970s. Products people hide in their basements. Products they're embarrassed to let their grandkids see. A $6 billion category with zero dignity, zero innovation, and no real competition.

So she left KKR, went to Harvard Business School, and built the brand she knew had to exist.

This episode is a little different. Jess hasn't built a nine-figure business yet. But Jon believes she will and this conversation is why.

In this episode:

• Why less than 1% of food and beverage innovation is happening for older adults, despite them being the fastest-growing consumer demographic in the world — and why that gap is finally closing

• The real story behind Lucille: how watching her 92-year-old grandmother hide a nutrition shake in her basement became the founding moment of a brand built around dignity

• What it looks like to take on Abbott and Nestlé with no money, no formulation experience, and no playbook and why that might actually be the advantage

Find Jess & Lucille:

• Jess on Instagram: https://www.instagram.com/jesshaghani/

• Lucille Health: https://www.lucillehealth.com

• Lucille on Instagram: https://www.instagram.com/lucillehealth/

Timestamps:

0:00 - Intro

1:21 - Jon's personal experience with his dad's hospital nutrition

2:04 - Why do hospitals still serve such poor nutrition products?

7:43 - The corruption of big incumbents like Abbott and Nestle

9:59 - How big is the older adult nutrition market?

11:01 - Why has this category never been disrupted?

11:38 - The shame and stigma around products like Ensure and Boost

15:25 - Jess's background: London, real estate, KKR, HBS

17:02 - The story of Lucille, Jess's 92-year-old grandmother

19:51 - Assembling the team and figuring it out step by step

25:00 - Should founders pay themselves a salary?

31:04 - The broader vision: beyond beverages, full category disruption

37:23 - The 70+ demographic has the highest retention rate

43:18 - Jon's confidence in Lucille Health's future

Sponsored By:

→ Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order.

Description

He licensed technology from Oxford, sold it to Navy SEALs and the US Department of Defense, brought the price from $30 a shot to $5, and is now stocking shelves at Chevron and Equinox. This is what it looks like to create a new category from scratch and refuse to stop.

Jon Bier sits down with Michael Brandt — Stanford CS grad, 2:35 marathoner, and co-founder and CEO of Ketone-IQ — for one of the most genuinely nerdy, genuinely exciting conversations about building a brand that didn't exist before. Jon helped launch Ketone-IQ early on and didn't invest. He'll tell you that himself. This is the conversation where he probably fully processes that decision.

Ketones aren't a trend. They're a nutritional primitive — a new macronutrient. The kind of thing you can't speed-run. And Michael Brandt is the rare founder who built his entire business philosophy around that truth.

The category is coming. They just got here first.

In this episode:

• Why creating a new category is a decade-long bet — and why that's exactly the right bet if you want to build something fundamental instead of fast

• How Ketone-IQ went from a $6M DoD contract and $30-a-shot margins to nationwide grocery stores and a near-half-billion-dollar valuation

• What Jon and Michael actually talk about when they talk about celebrity deals, brand equity, and why the brands nobody can name are the real cautionary tale

Find Michael & Ketone-IQ:

• Michael on Instagram: https://www.instagram.com/michaeldbrandt/• Ketone-IQ: https://ketone.com• Ketone-IQ on IG:https://www.instagram.com/ketone/

Timestamps:

0:00 - Building a New Category From Scratch: Why It's Harder (and Bigger) Than Anything Else

1:18 - How Ketone IQ Started: Oxford, the Military, and $30-a-Shot Pro Athletes

4:01 - What Ketones Actually Do and Why Michael Got Obsessed

7:08 - The DoD Relationship: Research, Procurement, and On-Base Retail

8:02 - The Early Positioning Problem: Ketones ≠ the Keto Diet

10:22 - Why Sampling Is Everything for a Product You Actually Feel

13:36 - Jon Bier's Regret: Why He Didn't Invest (And Why the Odds Were Against It)

15:18 - How Marathon Running Gave Michael the Belief to Do the Impossible

21:25 - The First Sign of Real Momentum: People Who Tried It Couldn't Stop

23:17 - "We're Not Selling Ketones — We're Selling a Feeling"

25:03 - Grün, Element, and How to Win Without a Product People Can Feel

29:27 - Trend Proof vs. Trend Dependent: Why Ketones Are a Nutritional Primitive

32:43 - How Jon Bier Spots Winners (And Why Most Brands Fail Because They're Too Early)

35:26 - How to Cannibalize Yourself Before a Competitor Does

39:10 - The Jake Paul and Jeff Wu Connection (and the Antifund Story)

41:43 - What the Rogan Partnership Actually Means for a Brand

45:40 - Why DTC Alone Is Dead and Retail Is the Startup Within the Startup

49:08 - Why the Brands That Won DTC Stopped Innovating

53:26 - How Celebrity Ambassadors Unlock Retail Doors

56:03 - What Retailers Actually Want to Hear (It's Not About the Product)

1:00:07 - Why Big Companies Destroy the Brands They Buy

1:02:50 - Where Ketone IQ Is Now and What the Exit Math Looks Like

1:05:10 - What Michael Would Actually Do With the Money

Sponsored By:

→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.

The wellness internet runs on fear. Simon Hill doesn't.

Jon Bier sits down with Simon Hill — physiotherapist, nutritionist, host of The Proof podcast, and one of the most genuinely balanced voices in a space that rewards extremism — for a conversation about what the science actually says versus what gets clicks. Peptides. GLP-1s. Testosterone. Longevity. IGF-1. Seed oils. These are the topics everyone is shouting about right now, and Simon is one of the few people who will actually slow down and read the evidence before forming an opinion.

This isn't a conversation about fear. It's a conversation about clarity — and why the most dangerous thing in health right now might be the confidence with which people are saying things they don't actually know.

Jon brings the curiosity. Simon brings the receipts. The result is one of the most honest conversations about longevity, biohacking, and what it means to actually take care of yourself that you'll find anywhere.

In this episode:

 • Why the peptide boom deserves more caution than the wellness world is giving it — and what the IGF-1 and cancer research actually says about forcing the system

 • The CT scan technology that can now detect vulnerable plaque before a heart attack happens, and why Simon's dad's heart attack at 41 put him on this path

 • What genuine longevity thinking looks like when you strip away the extremism — and why the most important health decisions often come down to individual risk tolerance, not universal rules

Find Simon:

 • Instagram: https://www.instagram.com/simonhill/

 • The Proof Podcast: https://www.theproof.com

 • The Proof on Instagram: https://www.instagram.com/theproof/

Timestamps:

0:00 - Intro

0:49 - Why Jon Thinks About His Mom When He Creates Content

2:10 - The Peptide Warning That Started a Debate

4:44 - What the New Yorker Found When They Third Party Tested Peptides

7:45 - Why Whoop Was the Best Investment He Ever Made

11:47 - RFK, Compounding Pharmacies, and Why Regulation Could Help

16:58 - Why Longevity Matters and What He's Missing in the Meantime

23:37 - The Day His Dad Had a Heart Attack at 41

27:00 - How AI Is Revealing the Real Story Inside Your Arteries

41:49 - Why Most Supplements Are Useless Until You Do the Basics

48:42 - The Creatine Gummy Scam Nobody Saw Coming

1:01:29 - He Was on Testosterone When He Tried to Have Kids. His Count Was Zero

Sponsored By:

→ Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order.

His great-grandfather invented the photocopier. His son sold a $65 million company before turning 25. And somewhere in between, Daniel Gestetner built ten businesses across three decades (including a $1 billion dental aligner exit) and learned something most founders never do: how to win more than you lose.

Jon sits down with Daniel Gestetner, co-founder of Orion Sleep and serial entrepreneur, for a conversation about what it actually looks like to build real businesses over a long career. Not the rise-and-rise version. The version where you're a week from IPO-ing for half a billion and the dot-com bubble wipes you out. Where your biggest competitor raises $1.4 billion and goes bust two years after you exit. Where every lesson compounds into the next bet, and the next bet is the biggest TAM of your life.

Sleep is the last unconquered frontier in longevity. And Orion is coming for it.

In this episode:

 • Why the entrepreneur who helped build a $1 billion dental business is convinced the sleep category is the biggest opportunity he's ever seen — and why every American home should eventually have an Orion

 • What 26 years of building teaches you about unit economics, timing, and why great products in the wrong market still fail

 • The father-son dynamic behind Orion — and why Harry Gestetner's early exit gave him the rarest entrepreneurial superpower: the ability to swing without fear

Find Daniel & Orion:

 • Daniel on Instagram: https://www.instagram.com/danielgest/

 • Orion Sleep: https://www.orionsleep.com

 • Orion on Instagram: https://www.instagram.com/orion/

Timestamps:

0:00 - Intro

1:38 - What Entrepreneurs Actually Learn From Their Mistakes

4:20 - How a Burnt-Out Founder's Sleep Problem Became a Business7:33 - Playing to Win Versus Playing Not to Lose

9:40 - From Tesco Cake Buyer to Serial Entrepreneur

12:15 - The $500M IPO That Never Happened

14:52 - How They Beat a Competitor That Raised $1.4 Billion

17:50 - The Sleep Category Has No Billion-Dollar Brand Yet

22:48 - What Was Missing in the Market When They Built Orion

32:12 - How He Spots a Winning Business Before Launch

39:21 - Why Busy Markets Are the Best Markets to Enter

43:59 - Why Hotels Are in the Sleep Business (They Just Don't Know It)

Sponsored By:

→ Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order.

They started two companies. They're married. They almost didn't make it through last year and they'll tell you that to your face.

Jon Bier sits down with Josh and Katy Whalen — co-founders of Joi + Blokes, the national virtual clinic redefining hormone optimization, peptides, and longevity for both men and women — for one of the most candid conversations about building a business, a marriage, and a life inside one of the most regulated and fastest-moving spaces in healthcare. These two got here by betting on each other, on a category nobody fully understood yet, and on the idea that people deserve to actually feel good in their bodies.

They were early when early was lonely. Now the whole world is catching up and the real work is just beginning.

In this episode:

• Why hormone optimization and peptide therapy went from fringe to mainstream — and what gets lost when a category explodes faster than it can be regulated

• How building two companies together nearly broke their marriage, and what it actually took to come back stronger

• The real story behind Joi + Blokes: how a personal health crisis, four miscarriages, and a near-divorce became the foundation for a $15M+ business changing how men and women approach their health

Find Josh & Katy:

• Josh on Instagram: https://www.instagram.com/whalen_joshua/?g=5

• Katy on Instagram: https://www.instagram.com/katy_whalen/?g=5

• Joi + Blokes: https://www.joiandblokes.com

• Blokes: https://www.instagram.com/getblokes/

• Joi: https://www.instagram.com/joiwomenswellness/

Timestamps:

0:00 - Intro

8:31 - Building a Business Before Anyone Knew What Peptides Were

11:12 - What It Was Like Educating a Market From Scratch

13:21 - Peptides Are the New CBD: The Case for Real Regulation

17:05 - Why Testosterone Without Clinical Supervision Can Put You in the ER

19:29 - PT 141: The Peptide That Tans, Turns On, and Troubles Big Pharma

24:34 - How the GLP-1 Gold Rush Shaped Everything

26:10 - The Day Lilly and Novo Sent Cease and Desists to a Self-Funded Company

30:28 - Ozempic Face, Body Positivity, and the Obesity Double Standard

36:04 - What Running a Business and a Marriage at the Same Time Actually Looks Like

43:39 - Why Women Are Leading the Hormone Health Moment

55:38 - Approaching $50M Self-Funded and What Comes Next

Sponsored By:

→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.

Description

Prison guard at 18. Wall Street trader. A decade-long opioid addiction nobody knew about. Then running — and winning — some of the hardest races on earth after 50.

Jon Bier sits down with his friend Ken Rideout — national bestselling author, fastest marathoner in the world over 50, and one of the most brutally honest people Jon knows — for a conversation about what it actually takes to outrun your own worst version of yourself. Jon knows Ken well. He still didn't know 90% of the stories in this book. That's how deep it goes.

Ken doesn't motivate people with highlight reels. He motivates people by refusing to stop — at 103 fever in Kona, in the Gobi Desert with no camping experience, in a decade of addiction that nobody saw coming because the discipline never stopped. The opinion of yourself is the only one that matters. Ken has been proving that to himself his entire life.

Nothing in this conversation is comfortable. That's kind of the point.

In this episode:

 • How Ken hid a decade-long opioid addiction while building a Wall Street career and finishing marathons — and what finally made him stop

 • Why quitting at the Hawaii Ironman became the defining moment of his athletic life, and the fuel that's been burning ever since

 • The mindset behind being the fastest man in the world over 50 — and why it has nothing to do with genetics and everything to do with never negotiating with yourself

Find Ken:

 • Instagram: https://www.instagram.com/ken_rideout/

 • Website: https://www.thekenrideout.com/

 • The Book: https://www.theothersideofhard.com/

Timestamps:

0:00 - Intro

1:02 - Why Nothing Is Ever Enough (And Why That's the Point)

3:52 - A Decade as a Functioning Drug Addict — While Building a Career

7:11 - How He Used Drugs as a Reward System (And Exercise as the Gate)

9:38 - The Parts of the Book That Got Cut

11:25 - The Mentor Who Changed Everything: Getting Hired With No Experience

14:19 - The Pedigree He Never Had & the Emotional Intelligence That Replaced It

16:22 - Mind Over Matter: Why Average Biometrics Beat Elite Genetics

18:02 - Stop Negotiating With Yourself — The Only Mindset That Works

19:16 - When His Wife Got Breast Cancer: The Moment Health Became Everything

20:35 - You Can Teach Yourself to Be Tough

22:01 - Raising Kids Who Do Hard Things (Wrestling, Boxing & Losing in Front of Dad)

24:58 - Crying After Berlin: Why His Opinion of Himself Is the Only One That Matters

32:13 - Quitting the Hawaii Ironman — The Sting That Never Leaves

34:24 - Racing Kona With Pneumonia & Ending Up in the Medical Tent

36:48 - The Gobi Desert Race in Mongolia: Winning With No Experience

41:30 - What's Next: The Book, a Possible Film & the Agency

Sponsored By:

→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.

Description

He raised $135 million, built one of Silicon Valley's most hyped companies, watched it collapse in public, and then disappeared into the Mojave Desert with a yurt and a hot spring and no one to talk to.

Jon Bier sits down with Doug Evans, founder of Organic Avenue, founder of Juicero, and now founder of The Sprouting Company, for one of the most raw conversations about failure, identity, and what it actually takes to rise from the wreckage. Doug didn't pivot. He didn't rebrand. He went to the desert, lived alone for over a year, started growing sprouts out of necessity, and slowly rebuilt himself from the inside out. What came next was an eight-figure business, a wife, a daughter at 56, and a clarity about what life is actually for that most people never find.

This is a story about the second mountain. And how you only find it after everything else burns down.

In this episode:

 • The real story behind Juicero's collapse — what the Bloomberg hit piece got wrong, what Doug got wrong, and why he takes 100% of the responsibility

 • How living alone in the Mojave Desert on nothing but sprouts became the unlikely foundation for a new company, a new life, and a completely different relationship with success

 • Why delusional confidence isn't a flaw — it's the only ingredient that actually works for founders who are building something nobody else believes in yet

Find Doug:

 • Instagram: https://www.instagram.com/dougevans/

 • The Sprouting Company: https://www.thesproutingcompany.com

 • The Sprout Book: https://www.thesproutbook.com

Timestamps:

0:00 - Intro

1:40 - Meet Doug Evans: Organic Avenue, Juicero & the Sprouting Company 

2:42 - Taking 100% Responsibility for the Failure 

4:00 - What Really Killed Juicero (It Wasn't the Product) 

8:26 - Going to the Desert: Isolation, a Yurt & Hot Springs 

9:57 - What Brought Him Back: Nature, Stillness & Sprouts 

11:09 - 30 Days on Sprouts Only & What Happened to His Body 

15:21 - Hitting Rock Bottom at TED: Shame, No Name Tag & Meeting Mike Posner 

18:33 - Why Investors Still Backed Him After the Biggest Silicon Valley Failure

20:10 - Why Sprouting Is a Better Business Than Juicing 

24:47 - How the Fire Gave Him Everything: Wife, Daughter & His Second Mountain 

31:42 - Growing Up in Chaos: From Paratrooper to Degenerate Friends to the Army 

35:05 - Seven Years Working for Paul Rand for Free (And Talking to Steve Jobs) 

45:45 - You Have to Be Delusional to Be a Great Entrepreneur 

50:01 - How Much of the Glow Is the Sprouts? 

54:44 - Broccoli Sprout Water & Breaking Through to 100 Push-Ups at 60 

57:18 - Founder Energy vs. CEO Energy & Pure Presence

Sponsored By:

→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.

Description

Two alpha founders. Married. Business partners. Two kids. One eight-figure cereal brand built from the kitchen table.

Jon Bier sits down with Ian and Margaret Wishingrad, co-founders of Three Wishes Cereal and, somehow, still married. This is one of the most honest conversations about building a brand, a marriage, and a life at the same time. These two are a rare thing: individually magnetic, together unstoppable. Ian paints with words, Margaret paints with pictures, and together they walked into a category everyone said was dying and turned it into something real.

This isn't a founder success story. It's messier and better than that. It's two people who had to figure out who was in charge, who needed to shut up, and when to pass the mic (at work and at home) without losing the thing they were building together.

They figured it out. Mostly.

In this episode:

 • Why two ad industry veterans with zero food experience decided to disrupt a $10 billion category, and how they almost didn't survive the process

 • The real cost of building a business with your spouse: the fights, the dynamics, the moment everything shifted

 • What it actually takes to go from kitchen table idea to multi-eight-figure brand in national retail, and why delusion might be the most underrated founder trait

Find Ian & Margaret:

 • Ian on Instagram: https://www.instagram.com/icwish/

 • Margaret on Instagram: https://www.instagram.com/mbwish/

 • Three Wishes: https://www.instagram.com/threewishes/

 • Three Wishes website: https://www.threewishes.com

Timestamps:
0:00 - Intro
1:35 - Complementary Brains & Why Passing the Mic Is Their Secret Sauce
3:33 - The Salsa Lesson That Exposed Them Both
4:42 - How Ian's Girlfriend Became His Boss
9:39 - You Can't Kill an Idea Without Bringing a Solve
10:27 - Why They Picked Cereal: A Dying $10 Billion Category
14:57 - How COVID Accidentally Helped Three Wishes Take Off
21:15 - The Innovation Game vs. the Price Game
23:43 - Watching the Product Hit Store Shelves for the First Time
29:06 - Does Business Success Fix a Hard Marriage? (Short Answer: No)
36:57 - The 31-Year-Old Professional Tipping Point
41:18 - Work, Life & the Rule About Talking Business at Home
48:33 - These Are the Good Old Days: Being Present While Building
55:26 - The Hire That Changed Everything (And the Marriage)
58:07 - Raising the Seed Round: The First Yes & the String of Nos
1:03:15 - Why Delusion Is a Non-Negotiable Ingredient for Founders
1:08:22 - A Morning in Their Life & the ESQ Reveal

Sponsored By:
→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.

Description

Eight years is a long time. People change. Priorities shift. Sometimes the guy who built the thing stops needing to be the guy who built the thing.

Jon Bier sits down with an old friend — Tero Isokauppila, founder of Four Sigmatic, the brand that put functional mushrooms on the map for millions of Americans who had never heard of a chaga in their life. But this conversation isn't about that origin story. It's about what happens after. After the mission. After the identity. After you stop needing the win to feel like yourself.

Tero built something real, stepped back from it, had three kids, and somewhere in the middle of all of it found out that fatherhood was the only hub that made everything else make sense. Jon gets it. He's living the same tension — the builder brain that never turns off, the family he actually wants to be present for, and the gap between those two things that most men never talk about honestly.

This is that conversation.

In this episode:
 • Why Tero walked away from the identity of being "the mushroom guy" — even as the industry he created exploded into the mainstream
 • The psychedelic experience that made fatherhood his north star, and how it completely reordered his priorities
 • What both of them are still figuring out about presence, ambition, and what it actually means to show up for the people who matter most

Find Tero:
Instagram: https://www.instagram.com/iamtero/
Website: https://www.teroisokauppila.com/
Four Sigmatic: https://us.foursigmatic.com

Timestamps:
0:00 - Intro
1:36 - Health Trends That Were Radical Then Are Mainstream Now
2:57 - Nail Beds, Nap Stacking & the Lo-Fi Wellness Revolution
7:17 - Farming in Hawaii, Fly Fishing & Nature as Meditation
8:49 - The Brick: Blocking Your Phone to Actually Live Your Life
13:50 - How Mushrooms Became a Multi-Billion Dollar Industry
21:53 - Kids as the Hub: Why His Focus Became Singular
36:55 - Finnish Military, Backpacking the World & Finding Himself
39:34 - Why He Built Four Sigmatic: Converting America Into Mushroom Drinkers
46:45 - Why You Should Retire When Your Kids Are Young

Sponsored By:

→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.

Description

In this episode of his new podcast, Jon Bier interviews the one person who knows him better than anyone: his wife.

Kimberly Snyder had no blueprint.Just a backpack, a blog, and a philosophy she picked up camping across Africa and meditating in India. After three years living out of a tent, she came home broke, launched a free WordPress blog, and accidentally built a New York Times bestselling career and a celebrity clientele she never chased. The secret? She just kept following her gut.

Now Jon gets the story he's somehow never heard all at once,  and the result is one of the most honest conversations about purpose, presence, and partnership you'll find anywhere.

In this episode:

 • How Kimberly went from broke backpacker to New York Times bestselling author and A-list wellness consultant, without a single plan

 • Why she walked away from a thriving celebrity career at its peak to build something more aligned with her truth

 • The spiritual framework behind real presence, and why serving the moment is the antidote to living in your head

Find Kimberly:

 • Instagram: https://www.instagram.com/_kimberlysnyder/

 • Solluna: https://mysolluna.com/

 • Feel Good Podcast: https://mysolluna.com/feel-good-podcast/

Timestamps:

0:00 - Intro

1:02 - Inside the New Studio & How Jon & Kimberly Actually Live Together 

2:08 - Co-Sleeping, the Papa Line & Why the Husband-Wife Bond Matters 

5:09 - How Jon & Kimberly Met (And Why It Made No Sense on Paper) 

9:29 - Three Years Backpacking the World With No Plan 

12:06 - What Poverty in Asia and Africa Taught Her About Joy 

14:19 - India, Paramahansa Yogananda & the Spiritual Turning Point 

17:05 - Broke in New York: Teaching Yoga, Starting a Free Blog & Three Oranges for a Dollar

21:00 - How the Glowing Green Smoothie Was Born (And Ended Up on Dr. Oz) 

24:43 - Harper Collins, Celebrity Clients & the Beauty Detox Era 

27:38 - Why She Walked Away From the Celebrity World at Its Peak 

32:40 - Her Mom's Sudden Death & the Book That Came From That Grief 

35:44 - The First Year of Marriage: Trauma, COVID & Facing the Fear of Being Hurt 

38:23 - The Book That Outsold Deepak: You Are More Than You Think You Are 

41:21 - Why Kimberly Is the Most Present Person Jon Knows 

47:03 - Speaking With No Preparation & the Philosophy of Karma Yoga 

49:43 - Building Saloona: Self-Funded, No Investors, Still Going Strong 

54:19 - What She's Excited About Now: New Book, New Products & the Hawaii Farm 

58:06 - How They Bought Their Farm in Kauai on a Glass and a Half of Wine