Sponsored By:
→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.

Description

Eight years is a long time. People change. Priorities shift. Sometimes the guy who built the thing stops needing to be the guy who built the thing.

Jon Bier sits down with an old friend — Tero Isokauppila, founder of Four Sigmatic, the brand that put functional mushrooms on the map for millions of Americans who had never heard of a chaga in their life. But this conversation isn't about that origin story. It's about what happens after. After the mission. After the identity. After you stop needing the win to feel like yourself.

Tero built something real, stepped back from it, had three kids, and somewhere in the middle of all of it found out that fatherhood was the only hub that made everything else make sense. Jon gets it. He's living the same tension — the builder brain that never turns off, the family he actually wants to be present for, and the gap between those two things that most men never talk about honestly.

This is that conversation.

In this episode:
 • Why Tero walked away from the identity of being "the mushroom guy" — even as the industry he created exploded into the mainstream
 • The psychedelic experience that made fatherhood his north star, and how it completely reordered his priorities
 • What both of them are still figuring out about presence, ambition, and what it actually means to show up for the people who matter most

Find Tero:
Instagram: https://www.instagram.com/iamtero/
Website: https://www.teroisokauppila.com/
Four Sigmatic: https://us.foursigmatic.com

Timestamps:
0:00 - Intro
1:36 - Health Trends That Were Radical Then Are Mainstream Now
2:57 - Nail Beds, Nap Stacking & the Lo-Fi Wellness Revolution
7:17 - Farming in Hawaii, Fly Fishing & Nature as Meditation
8:49 - The Brick: Blocking Your Phone to Actually Live Your Life
13:50 - How Mushrooms Became a Multi-Billion Dollar Industry
21:53 - Kids as the Hub: Why His Focus Became Singular
36:55 - Finnish Military, Backpacking the World & Finding Himself
39:34 - Why He Built Four Sigmatic: Converting America Into Mushroom Drinkers
46:45 - Why You Should Retire When Your Kids Are Young

Sponsored By:

→ Neuro | Go to https://getneuro.com and use code ONEDAY at checkout for 15% OFF your entire order.

Description

In this episode of his new podcast, Jon Bier interviews the one person who knows him better than anyone: his wife.

Kimberly Snyder had no blueprint.Just a backpack, a blog, and a philosophy she picked up camping across Africa and meditating in India. After three years living out of a tent, she came home broke, launched a free WordPress blog, and accidentally built a New York Times bestselling career and a celebrity clientele she never chased. The secret? She just kept following her gut.

Now Jon gets the story he's somehow never heard all at once,  and the result is one of the most honest conversations about purpose, presence, and partnership you'll find anywhere.

In this episode:

 • How Kimberly went from broke backpacker to New York Times bestselling author and A-list wellness consultant, without a single plan

 • Why she walked away from a thriving celebrity career at its peak to build something more aligned with her truth

 • The spiritual framework behind real presence, and why serving the moment is the antidote to living in your head

Find Kimberly:

 • Instagram: https://www.instagram.com/_kimberlysnyder/

 • Solluna: https://mysolluna.com/

 • Feel Good Podcast: https://mysolluna.com/feel-good-podcast/

Timestamps:

0:00 - Intro

1:02 - Inside the New Studio & How Jon & Kimberly Actually Live Together 

2:08 - Co-Sleeping, the Papa Line & Why the Husband-Wife Bond Matters 

5:09 - How Jon & Kimberly Met (And Why It Made No Sense on Paper) 

9:29 - Three Years Backpacking the World With No Plan 

12:06 - What Poverty in Asia and Africa Taught Her About Joy 

14:19 - India, Paramahansa Yogananda & the Spiritual Turning Point 

17:05 - Broke in New York: Teaching Yoga, Starting a Free Blog & Three Oranges for a Dollar

21:00 - How the Glowing Green Smoothie Was Born (And Ended Up on Dr. Oz) 

24:43 - Harper Collins, Celebrity Clients & the Beauty Detox Era 

27:38 - Why She Walked Away From the Celebrity World at Its Peak 

32:40 - Her Mom's Sudden Death & the Book That Came From That Grief 

35:44 - The First Year of Marriage: Trauma, COVID & Facing the Fear of Being Hurt 

38:23 - The Book That Outsold Deepak: You Are More Than You Think You Are 

41:21 - Why Kimberly Is the Most Present Person Jon Knows 

47:03 - Speaking With No Preparation & the Philosophy of Karma Yoga 

49:43 - Building Saloona: Self-Funded, No Investors, Still Going Strong 

54:19 - What She's Excited About Now: New Book, New Products & the Hawaii Farm 

58:06 - How They Bought Their Farm in Kauai on a Glass and a Half of Wine

Todd Anderson had no entrepreneurial experience, but bootstrapped a business revolving around sleep. As a former NFL player and lifelong high performer, he was obsessed with optimization. He tried every hack, supplement, and tool he could find. After learning he had mild sleep apnea, he took a close look at sleep, and found a glaring gap in the wellness business. Dream Performance & Recovery was born from Todd Anderson's research and product-based solutions. After getting "in bed" with start-up legends Sara Blakely and Jesse Itzler, his brand is on the fast track. 

This look at the most important part of our day–the time we spend asleep–could change your life.

Discover Dream Performance & Recovery here.

Anthony Vennare is the co-founder of Fitt Insider, a rapidly growing platform that combines B2B media, recruiting, investment, consulting, and community building.  His startup success story is one of challenges and his passion for health comes from a very authentic place. A former Marine and gym owner, Vennare found himself on the brink of death twice and found inspiration from his lowest point of strength. 

This wide-ranging discussion with Jon Bier may change how you view the entire wellness industry.

Learn more about Fitt Insider and sign up for the newsletter here!

Andrew Herr has revolutionized air travel with his groundbreaking product, Flykitt. An expert in human performance, Herr breaks down what's really going on in your body when you suffer from jet lag. His company leverages research with Navy SEALs and fighter pilots, providing health and recovery solutions for professional sports teams, top executives, and even leisure travelers. 

Learn more about Flykitt here!

Joel Kocher is the founder and CEO of Humann, a pioneer in the field of beet-based supplements for circulation and blood flow. After retiring from two decades of corporate leadership, including presiding over Dell's meteoric rise, he turned his attention to innovating the life sciences field. His studies and work with nutrition and heart health are changing lives for the better.

Learn more about Humann here

Chris Mirabile hit rock bottom in his twenties - burnout, depression, a failed startup, and losing everything in Hurricane Sandy. But instead of checking out, he checked into his health. In this episode, Chris talks with Jon how that turning point led to NOVOS, a science-backed supplement designed to slow biological aging by targeting its 12 root causes. He breaks down the daily habits that dropped his biological age by over a decade, the sleep hacks that change everything, and why real longevity starts with discipline - not gimmicks.

Bryan Myers, CEO of [solidcore], joins Jon to talk about growing a cult fitness brand without losing its core. From earning a hoodie to building a national community, Bryan shares how [solidcore] scaled to 140+ studios by knowing exactly who it’s for, and who it’s not. He opens up about client psychology, culture carriers, and why the real competition isn’t another gym…it’s the couch.

Jeff Byers, former NFL lineman and co-founder of Momentous, opens up about burnout, leadership, and rediscovering his purpose. After visiting Maui Nui Venison and witnessing their wild overnight harvests, he was inspired to create a new Fuel flavor that gives back - donating $10 from every pack to feed families across Maui. He talks with Jon about what it means to lead with integrity, scrap bestsellers when the science doesn’t hold up, and redefine high performance with heart. 

Jo Weinand, founder of Nutcase, joins Jon to share her unlikely startup story. During Canada’s COVID lockdown, boredom led her to Google how to make a delicious plant based chocolate milk. She blended cashews, cocoa, dates, and water, and accidentally launched a business. What followed: poker games, celebrity investors like Ninja and Steve Aoki, a reality show on X, and an upcoming live-streamed equity crowdfunding finale in June, with a waitlist already open for early access.