Mat Myers, COO of SYSTEMSEVEN, joins Gary Lafferty on The Growth Focus Podcast to reveal why customer satisfaction isn’t enough—and how their MSP scales by putting people first, even if it means walking away from easy revenue.

We dive into how SYSTEMSEVEN has created a unique culture-driven model that prioritizes employee and client happiness, why trust is the new sales currency, and how founder-led marketing builds loyalty in the IT services space.

Perfect for founders and CEOs of tech-based consultancies and MSPs looking to grow smarter—not just faster.

Links & Resources:

• Mathew Myers on LinkedIn: https://www.linkedin.com/in/mat-myers-5b36a44/

• Gary Lafferty’s Authority Accelerator: https://www.growthfocus.io
  

Key Topics Covered:

• Building a values-first MSP business
  

• Real talk on sales cycles and trust
  

• Culture as a competitive advantage
  

• Why “okay” customer service is not okay
  

• Thought leadership for technical founders
  

Follow the show for more episodes on how to scale your tech consultancy with authority, authenticity, and precision.