In this episode, Austin Willman sits down with Sean Chaudhary, Founder at AlchemyLeads, to unpack how a scrappy SEO agency grew into a seven-figure business by focusing on outcomes, not tactics.

Sean shares the real story behind Alchemy Leads, how reading The Alchemist at rock bottom shaped the company’s philosophy, and why most agencies lose clients by obsessing over SEO checklists instead of money. They dive deep into AI SEO, GEO, link building, paid ads, automations, and why SEO still compounds better than any channel, even in an AI-first world.

You’ll also learn:

- Why month-to-month contracts force better delivery

- How AI SEO actually works (and when it doesn’t)

- Why relationships still beat automation in link building

- How to “guinea pig” new services without risking clients

- Why revenue-first marketing outperforms niche obsession

This episode is a must-watch for founders, marketers, and agency owners navigating SEO, AI, and growth in 2025.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 – 01:05: Introduction

01:05 – 03:00: The Meaning Behind Alchemy Leads

03:00 – 05:10: Turning Nothing Into A Real Business

05:10 – 07:20: SEO Is Not The Product, Revenue Is

07:20 – 09:00: SEO vs Paid Ads: What Works Faster

09:00 – 11:30: Door-to-Door Sales Lessons That Still Matter

11:30 – 13:30: Building A Culture Where Everyone Speaks Up

13:30 – 15:00: Exit Interviews And Learning From Lost Clients

15:00 – 17:30: Testing New Ideas Without Risking Clients

17:30 – 20:10: How A Client Problem Became A New Product

20:10 – 22:20: When Custom Work Beats Standard Packages

22:20 – 24:40: What People Really Mean By “AI SEO”

24:40 – 26:40: Why SEO Still Wins Long Term

26:40 – 28:30: Choosing Lifestyle Over Endless Growth

28:30 – 30:10: Why Human Support Is Becoming A Flex

30:10 – 33:00: Why Link Building Still Matters

33:00 – 35:00: The Dead Internet And SEO Reality

35:00 – 37:10: AI Hype, Bubbles, And What’s Coming Next

37:10 – 38:35: Final Thoughts

 Connect with Sean Chaudhary

 https://www.linkedin.com/in/thechiefalchemist/

 http://alchemyleads.com/

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Website: https://www.digitalwebsolutions.com/

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Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./