The Financial Coconut Podcast

How This Startup Built The Shopee of DNA Wellness [TBS 40 ft Connecting DNA]


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Explore the world of startups, wellness, and genetic technology with Cedric Lee, the Founder, and Choo Ee Ting, as Chief Commercial Officer of Connecting DNA.


From corporate careers to entrepreneurship, they share their unique journey of launching a for-impact, for-profit business in the midst of a pandemic.


Here’s what you’ll hear:

  • The Power of DNA: How Connecting DNA uses genetics to unlock personalised wellness solutions.
  • Leaving Corporate Life: Why they took the leap from successful careers to build a business during the pandemic.
  • Global Ambitions: Plans to expand worldwide, starting with their first overseas office in Australia.
  • B2B & B2C: How they’re partnering with wellness providers and reaching consumers with trust-based solutions.


Tune in to get insights into the fast-moving world of health tech, the challenges of building a startup, and the mission that keeps them going! Be sure to subscribe so you don’t miss out on more episodes like this.


Join us for this fascinating conversation about blending science with entrepreneurship – don’t miss it!


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🎧 The Financial Coconut:

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⚠️ Disclaimer:

The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

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