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How This Technical SEO Founder Built Long-Term Trust With Google
In this episode of E-Coffee with Experts, we sit down with Steven Jaenke, CEO of Digimark, to unpack how SEO has evolved from early Google algorithms to today’s AI-driven search landscape.
He shares his unconventional journey, from nursing to building websites in the late 90s, surviving major Google updates like Google Penguin, and scaling an SEO agency through strategic pivots.
We dive deep into why following Google’s guidelines still matters, how SEO pricing mistakes nearly stalled growth, and why chasing high-volume keywords too early can hurt businesses.
The conversation explores how AI overviews, ChatGPT, and Gemini are reshaping search behavior, making traditional SEO metrics like traffic and rankings increasingly misleading.
Steven explains why attribution, brand influence, and original content are becoming the real competitive advantages, and how agencies must adapt their content and technical strategies to stay visible inside LLMs.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:00: Introduction
01:00 – 03:05: How Steve got into SEO
03:05 – 04:30: Starting Digimark and early growth
04:30 – 06:10: The Google update that changed everything
06:10 – 08:30: Balancing nursing, work, and agency life
08:30 – 10:00: Early pricing mistakes and lessons learned
10:00 – 12:10: A standout client success story
12:10 – 14:00: Why high-volume keywords don’t work early
14:00 – 16:10: SEO metrics that are becoming meaningless
16:10 – 18:20: How AI is changing search behaviour
18:20 – 19:40: Brand visibility over rankings in AI era
19:40 – 21:30: Content strategy when clicks disappear
21:30 – 23:00: Client expectations after AI overviews
23:00 – 24:30: SEO predictions for 2026
24:30 – 26:01: Final Thoughts
Connect with Steven Jaenke
https://www.linkedin.com/in/steven-jaenke/
https://www.digimark.com.au/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
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By Digital Web SolutionsIn this episode of E-Coffee with Experts, we sit down with Steven Jaenke, CEO of Digimark, to unpack how SEO has evolved from early Google algorithms to today’s AI-driven search landscape.
He shares his unconventional journey, from nursing to building websites in the late 90s, surviving major Google updates like Google Penguin, and scaling an SEO agency through strategic pivots.
We dive deep into why following Google’s guidelines still matters, how SEO pricing mistakes nearly stalled growth, and why chasing high-volume keywords too early can hurt businesses.
The conversation explores how AI overviews, ChatGPT, and Gemini are reshaping search behavior, making traditional SEO metrics like traffic and rankings increasingly misleading.
Steven explains why attribution, brand influence, and original content are becoming the real competitive advantages, and how agencies must adapt their content and technical strategies to stay visible inside LLMs.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:00: Introduction
01:00 – 03:05: How Steve got into SEO
03:05 – 04:30: Starting Digimark and early growth
04:30 – 06:10: The Google update that changed everything
06:10 – 08:30: Balancing nursing, work, and agency life
08:30 – 10:00: Early pricing mistakes and lessons learned
10:00 – 12:10: A standout client success story
12:10 – 14:00: Why high-volume keywords don’t work early
14:00 – 16:10: SEO metrics that are becoming meaningless
16:10 – 18:20: How AI is changing search behaviour
18:20 – 19:40: Brand visibility over rankings in AI era
19:40 – 21:30: Content strategy when clicks disappear
21:30 – 23:00: Client expectations after AI overviews
23:00 – 24:30: SEO predictions for 2026
24:30 – 26:01: Final Thoughts
Connect with Steven Jaenke
https://www.linkedin.com/in/steven-jaenke/
https://www.digimark.com.au/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./