Jules Hannaford begrudgingly turned to online dating as a last resort, after being single for more than a decade. But unfortunately, after finally meeting an eligible man, all was not as it seemed.

In her memoir and first book Fool Me Twice, Jules details the dangers and pitfalls she experienced in her search for love online.

Then in 2019, with the help of her daughter Zara, she decided to turn her memoir into a true-crime podcast, and within eight months, they already had 200,000 downloads and counting.

So...how did they do it?

By the end of this episode, I’m confident that podcasters of all experience levels will walk away with both actionable podcast growth strategies….and a peek behind the curtain on a fascinating, true story.

>> To learn more about Fool Me Twice, Jules Hannaford, and our podcasting resources at Wit & Wire, visit witandwire.com/foolmetwice. <<

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Tune in to all episodes of Fool Me Twice at foolmetwicepod.com.

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