The Wit & Wire Podcast

By Melissa GullerBusiness Entrepreneurship Education How To Marketing

The Wit & Wire Podcast episodes

October 27, 2022Online Courses vs. Memberships
Which digital product is right for your business right now: an online course or a membership?
Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now.
Today's guest is Manu Muraro (Your Social Team). Manu helps ethical brands with a sense of humor grow engagement in sales on Instagram and not worry too much about every single piece of advice they're getting. She's sold both courses and memberships and currently runs a seven-figure membership, so she's here to help weigh the pros and cons of each strategy.
Episode References:
Manu's Business: https://yoursocial.team
Melody DiCroce's business: https://thelaunchlibrary.com
Wit & Wire's Online Course Toolkit, which includes all my recommended software, tools and course creation platforms for new course creators (free): https://witandwire.com/coursetoolkit

✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.
✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube
29 min
August 10, 2022Live Launches vs. Evergreen Funnels
What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.
Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:
When is the right time to use a live launch model vs. the evergreen model?
If your product is always open for purchase, how can you convert prospects to buyers when there’s no immediate deadline or discount?
How can you create a high-converting funnel and scale your revenue over time, even if you’re just getting started?

Episode References:
Membership Academy, Mike and Callie’s signature membership
Course Creator Mastermind, Melissa’s signature program
Episode Transcript

✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.
✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube
31 min
March 23, 2022Squarespace vs. WordPress vs. ShowIt
Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice.
The truth is that Squarespace and WordPress are more fundamentally different than you might realize. And that's why today, I've invited Chelsea Pimienta (23 & 9 Creative) and Davey Jones (Davey & Krista) to address these key questions:
How do you create a new website step-by-step in each platform?
How can you choose and customize the right template?
How do costs compare? And who is a better fit for WordPress vs. Squarespace?

Episode references:
Davey & Krista: WordPress & ShowIt Templates
Davey & Krista's Best Fit Website Quiz
23 & 9 Creative: Squarespace Templates
Chelsea's Website Soulmate Quiz
Tools mentioned: Elementor, Namecheap, Flodesk, Convertkit, RankMath (partner links)

To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.
Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube
32 min
February 02, 2022Podcast Host vs. Podcast Guest
Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) to learn how podcasts and aligned partnerships can amplify your business.
We'll also teach you how to create a strong pitch that stands out, whether you're pitching hosts or guests.
Mentioned in this episode:
Melissa's Free Podcast Launch Masterclass: witandwire.com/register
Mai-Kee's Be Our Guest Free Download, Ultimate Podcast Guesting Workshop Series
Sarah's Podcast Collab Club site, including her free FB group and paid membership for podcast guests and hosts

To learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses.
Follow @witandwire on TikTok, Instagram, and YouTube
29 min
January 05, 2022TikTok vs. Instagram
Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms, content strategies, and monetization opportunities.
And by the end of this episode, you'll be able to describe the core differences between the apps and decide if TikTok or Instagram (or both) are the right fit for you in 2022.
Bonus Video: 10 Ways to Earn Money on TikTok in 2022
Mentioned in this episode:
Wit & Wire on TikTok (new!): @witandwire
Wit & Wire YouTube: witandwire.com/youtube
My favorite podcasting tools & software: witandwire.com/resources
Shannon's Free Reels Masterclass, @shannonmckinstrie
Sam's Free TikTok Guide, @thetiktokcoach

To learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses.
41 min
January 01, 2022Bonus: What's new in 2022? (Season 3 Preview)
Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what's in store for the new season of The Wit & Wire Podcast (coming Jan '22).
References:
Join the waitlist for the new Course Creation program: witandwire.com/courses
Join the Podcast Launch Accelerator program: witandwire.com/accelerator
Free masterclass, How to Launch a Podcast in 2022: witandwire.com/register
My favorite online course creation software (and former employer): Teachable

Let's connect:
TikTok (@witandwire) - brand new!
Instagram (@witandwire)
YouTube (@witandwire)
10 min
June 30, 2021 Season 2 Recap: How I Doubled My Downloads & What I'd Do Differently [Ep. 40]
Join me for a behind-the-scenes look at the strategies I used to double my downloads (listens) this season compared to season one. In addition to sharing transparent numbers and stats, I'll share what worked, what didn't work, and a few announcements about the future of my business.
**Thinking about starting a podcast? Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed, at witandwire.com/register**
22 min
June 16, 2021 How to design your podcast listener journey with Desola Davis [Ep. 39]
Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time?
It’s such an important question to ask, so today, I invited customer journey designer Desola Davis to join me as we unpack the best ways to nurture leads, build relationships, and give our people exactly what they need at exactly the right time. Not only that, but Desolah will share more about what she calls your “secret sauce,” which will help differentiate you as the clear best option for not only your dream podcast listeners, but your ideal clients and students, too.
Find the complete show notes, transcript, and references at witandwire.com/39.
BONUS: Want to discover your unique Podcast Host Advantage? Take our new free quiz at witandwire.com/advantage.
47 min
June 02, 2021 Productivity tips for podcasters who don't want to outsource [Ep. 38]
That's why today, I'm here with Wit & Wire podcaster Jacqueline Aenlle (From Urban to Ag) to talk about streamlining your podcast production processes, how to know which marketing efforts are really working, and how to decide what NOT to do.
For links to all the productivity tools mentioned in today's episode, visit the complete show notes at witandwire.com/38.
>> To register for the new free masterclass, "How to launch a podcast in 60 days (without feeling overwhelmed)," visit witandwire.com/register <<
24 min
May 19, 2021 How to build your audience as a podcast guest with Christina Lenkowski [Ep. 37]
Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts.
If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to address why being a podcast guest is fundamentally different than social media or paid advertising. She'll also cover some of the most common mistakes people make when it comes to pitching podcast hosts.
*Free Live Masterclass: How to Launch a Podcast in 60 Days Without Feeling Overwhelmed. Save your spot at witandwire.com/register.*
45 min

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The entrepreneur’s guide to today’s top course creation & online business strategies.

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