By Melissa Guller
5
9696 ratings
The podcast currently has 50 episodes available.
Which digital product is right for your business right now: an online course or a membership?
Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now.
Today's guest is Manu Muraro (Your Social Team). Manu helps ethical brands with a sense of humor grow engagement in sales on Instagram and not worry too much about every single piece of advice they're getting. She's sold both courses and memberships and currently runs a seven-figure membership, so she's here to help weigh the pros and cons of each strategy.
Episode References:
✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.
✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube
What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.
Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:
Episode References:
✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.
✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube
Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice.
The truth is that Squarespace and WordPress are more fundamentally different than you might realize. And that's why today, I've invited Chelsea Pimienta (23 & 9 Creative) and Davey Jones (Davey & Krista) to address these key questions:
Episode references:
To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.
Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube
Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) to learn how podcasts and aligned partnerships can amplify your business.
We'll also teach you how to create a strong pitch that stands out, whether you're pitching hosts or guests.
Mentioned in this episode:
To learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses.
Follow @witandwire on TikTok, Instagram, and YouTube
Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms, content strategies, and monetization opportunities.
And by the end of this episode, you'll be able to describe the core differences between the apps and decide if TikTok or Instagram (or both) are the right fit for you in 2022.
Bonus Video: 10 Ways to Earn Money on TikTok in 2022
Mentioned in this episode:
To learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses.
Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what's in store for the new season of The Wit & Wire Podcast (coming Jan '22).
References:
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The podcast currently has 50 episodes available.
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