What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.

Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:

• When is the right time to use a live launch model vs. the evergreen model?
• If your product is always open for purchase, how can you convert prospects to buyers when there’s no immediate deadline or discount?
• How can you create a high-converting funnel and scale your revenue over time, even if you’re just getting started?

Episode References:

• Membership Academy, Mike and Callie’s signature membership
• Course Creator Mastermind, Melissa’s signature program
• Episode Transcript

✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.

✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube