The Wit & Wire Podcast

Tasha Booth is the founder and CEO of the Launch Guild, and the host of How She Did That. Tasha’s podcast is for Virtual Assistants, Online Business Managers, and Project Managers, so it’s fitting that she’s here to share time-saving tips and strategies to help podcasters work smarter, not harder.

In this episode, Tasha shares...

• Why she started a podcast instead of a blog
• Some of the early challenges she faced as a new podcaster
• How switching to a batch working process completely changed her process and perspective
• How you can use batch working strategies to save a ton of time as a podcaster, no matter how new or seasoned you are
• The importance of repurposing your podcast content, and how you’re probably missing out on opportunities to get the most out of your episodes

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To learn more about Tasha Booth, The Launch Guild, How She Did That, and everything discussed in today’s episode, visit witandwire.com/9.

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Is your podcast protected? In this episode, small-business lawyer (and fellow podcaster) Andrea Sager shares the right time to trademark and the three must-have podcasting contracts.

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To learn more about Andrea Sager, Wit & Wire,  and everything discussed in today’s episode, visit witandwire.com/8.

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Vikki Louise (host of F*CK Anxiety & Get Sh*t Done) is a certified Life Coach who specializes in Anxiety and Procrastination. And through her short weekly podcasts, listeners get actionable tools to gain control of their mind and anxiety. 

In this episode, Vikki shares how podcasting has become one of the best ways she attracts new clients to her online coaching business, and why you shouldn’t shy away from promoting your coaching services on your podcast.

To learn more about Vikki Louise and today’s key takeaways, visit witandwire.com/7.

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This has to be the #1 question I get from new podcasters: what’s the best podcast microphone for beginners?

In this episode, I’ll explain the difference between condenser and dynamic microphones, and why I recommend USB microphones over XLR microphones for most beginners. (And if this is all alphabet soup, I promise I’ll keep it simple!)

I’ll also share the two must-have accessories you’ll need in addition to the mic.  Plus before we go, I’ll share the top mistake I see podcasters making with their new microphones, where they aren’t really using the microphone to its full potential. 

Download my free Podcasting Toolkit (at witandwire.com/toolkit), or see the in-depth write up from today’s episode at witandwire.com/6.

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Meet Natalie Sisson, the host of Untapped, a podcast for go-getting humans who want to make real changes and live up to, and beyond, their human potential. 

And speaking of real changes, Natalie’s podcast and business have both changed quite a bit since her blog launched in 2010 as the Suitcase Entrepreneur. Her podcast has gone through three unique iterations - all of which we’ll discuss today - and over the years she’s changed the name, format, and sponsorship strategies for her show.

But the big question is...why? Why might you want to rebrand your podcast, and do you risk losing your audience in the process?

Why would you stop taking on sponsors if they’ve been lucrative for you in the past?

And perhaps the biggest why of all...why are you podcasting anyway, and what happens when your current approach is no longer serving you or your listeners?

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FREE RESOURCE: Learn how to combine your knowledge, skills, and passions into multiple income streams that amplify your purpose, impact, and profit. Download Natalie’s 9 Step Audio and Get Paid to Be YOU Guide and get started today at nataliesisson.com/witandwire.

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To learn more about Natalie Sisson, Untapped, our free podcasting resources at Wit & Wire, and today’s key takeaways, check out the show notes at witandwire.com/5.

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What kinds of topics should you talk about in your next podcast episodes? It’s a big question, and there’s a lot more to it than just making things up as you go.

So in this episode, I’ll share why certain episode topics are stronger than others, and I’ll talk about the difference between evergreen, seasonal, and trending content. After that, we’ll talk through my step-by-step process to brainstorm topics, research your best options, and ultimately find not just one great episode idea, but 10-20 ideas.

Free downloadables from this episode and complete show notes at witandwire.com/4.

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Meet Krista Lockwood, the host of Motherhood Simplified. The word “simplified” is a perfect way to describe Krista’s approach to podcasting, and one I think a lot of listeners might relate to.

In this episode, you’ll hear Krista explain how she turns her weekly Facebook Lives into podcast episodes, and how she started podcasting almost by accident. 

She does zero editing,  and every episode has a disclaimer that you may hear her kids running around in the background at the start of each episode.

But loud kids haven’t stopped Krista’s business and podcast from booming. 

She has over 14,000 people in her Facebook group and over 100 thousand downloads on her podcast since her launch. And ultimately, her strategy doesn’t involve any fancy marketing, because it all comes down to something fittingly simple. Being authentic, being helpful, and being extremely relatable.

Full show notes & resources: witandwire.com/3

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Although Laurence Bradford started her business (Learn to Code with Me) as a how-to blog, she knew that the “how to code” approach wouldn’t work as well for her podcast. 

In this episode, you’ll learn...

• Should your podcast have seasons? (What are the pros and cons to the approach?)
• How can you find diverse guests for your show, and what are some of the criteria Laurence and her team look for in their research process?
• When does sponsorship make sense for your show (and when might it actually make more sense to cut DOWN on the number of sponsors you work with)?

To learn more about Laurence or to check out Learn to Code With Me, visit witandwire.com/2. 

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What makes a great first podcast episode? Should it be exactly like the rest of your podcast episodes, or should you do something unique that sets the tone for your brand new show?

In today’s very exciting inaugural episode, I’m going to share the do’s and don’ts of a great first episode, as well as my suggested framework that any podcaster can use, no matter your topic or format. 

>> For the full lesson recap, visit witandwire.com/1. <<

In this episode, you’ll learn...

• Why I started this podcast, and how it ties into my bigger business goals to help podcasters launch & grow their shows
• Why your first podcast episode should sound different than the rest of your episodes
• The three core components I recommend including in your first podcast episode

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Welcome to Wit & Wire, the podcast that takes you behind-the-scenes with podcasters and industry experts to help you start a podcast, grow your audience, and make an impact. Hosted by podcast host and producer Melissa Guller. (Everything is Teachable, Book Smart Podcast)

More from Wit & Wire:

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