The Wit & Wire Podcast

Even with a small starting audience and no sponsorship, podcasting is a powerful channel to generate revenue for your business if you know how to turn your show into an optimized conversion funnel for your business. Today, I'll teach you how it's done by introducing you to a Podcast Launch Accelerator alumnae, Kavita Melwani (host of The Enlightened Heart podcast).

*Special Promo* - Join me for a new, free masterclass called, "How to Launch a Podcast Without Feeling Overwhelmed."

I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

Save your spot for free at witandwire.com/register.

Have you ever attended a virtual summit? They’re not a new concept, but ever since the start of the 2020 pandemic, these online conferences have become more popular than ever. But whether you’ve signed up for a summit or not, today I’m here with guest Jenny Suneson to ask the question, “How can hosting or speaking at a virtual summit help you grow your podcast?”

By the end of this episode, you’ll learn how to become a summit speaker, who should consider hosting a summit, and how being involved in a summit can help you build your audience. And if you’re worried your audience isn’t big enough to be a speaker or a summit host, we’re here to share why you shouldn’t let that hold you back.

To download Jenni's freebie and find links to everything mentioned in today's episode, visit witandwire.com/35.

Wow, what a week. Since Apple's Spring Loaded event on April 21, there have been a record number of major updates from the biggest names in podcasting. (Apple, Spotify, and....Facebook?)

Specifically, the launch of Apple Paid Subscriptions is a pivotal moment in podcasting, and both Facebook and Spotify have already responded with big new feature announcements of their own.

So today, my goal is to share the most critical updates to help you understand how this will affect you as a current or aspiring podcaster.

To view the complete show notes, including all articles reference and a list of our favorite podcast hosting platforms any budget, visit witandwire.com/34.

Do you dream about writing a book someday? Or do you already have a book, and you hope your podcast can help you reach a wider audience?

Even if you aren’t thinking of writing your own book, there are a lot of book publishing strategies that podcasters should consider borrowing. So throughout this episode, I think you’ll learn a lot of really useful tips from guest Jessi Beyer to help you craft new podcast episodes, outline your book based on episode insights, and learn Jessi's "3x3x3" framework to apply to both your book and your podcast.

Apple recently announced that there are 2 million active podcasts listed in their app. This is particularly shocking after just last year (April 2020), the number hit 1 million.

So how many of those podcasts are actually "active?" (Hint: it's not all 2 mil.) In this Q1 industry update, join me (Melissa Guller) as I share the biggest updates from Apple, Spotify, Anchor, and Google over the last quarter.

Instagram is a key social media channel for many podcast hosts. But is your strategy making an impact, or just costing you time and energy?

In this episode, I’m joined by Instagram Sales Strategies Kara Cahill to talk about maximizing your efforts on Instagram without getting totally bogged down posting every day.

Because - spoiler alert - neither of us believes you have to post daily to get the most out of Instagram. And we’re here to help you stay engaged without burning out.

I invited Clubhouse pro and fellow podcast host Laura Bauder (Profit From Podcasting) to join me in a test recording room on Clubhouse. This episode contains excerpts from that conversation, where we talk about what you can and can't do, and what we're hoping to see from Clubhouse to make this a legitimate option for podcast hosts.

Brandy currently releases a weekly 40-minute episode, but she's thinking about adding shorter mini episodes to hook more listeners. Is this an effective way to build your audience or your community? Or it just yet another thing that takes too much time?

In this minisode, I explain why I'm switching to biweekly releases, and if you might want to try it, too.

I'm also looking for feedback. What would you love to see coming up on the podcast? Cast your vote at witandwire.com/listeners.

Do you use email marketing for your podcast? If not, today’s guest Kate Doster and I are here to explain why email marketing is still one of the top ways to build your audience, and why it’s just as important to encourage people to subscribe to you via email rather than only subscribing in Apple or their favorite podcast app.