The Wit & Wire Podcast

The Wit & Wire Podcast

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The Wit & Wire Podcast episodes

  • Will Clubhouse kill podcasting? [Ep. 27]

    Clubhouse is the hottest new social media platform, and since it’s audio-only, a lot of people are comparing it to podcasting. With that in mind, I want to address the big question: will Clubhouse kill podcasting? 

    Today, I’ll share my first impression of Clubhouse, what the app can do and what it can’t, and which podcasts I think are at the biggest risk of going extinct. I’ll also share four strategies that podcasters can use to make the most out of Clubhouse, plus one strategy I wouldn’t recommend at all. (Seriously, don’t try it.)

    🔗 Find everything mentioned in today’s episode in the extended show notes at witandwire.com/27.

    More podcasting resources from Wit & Wire:

    Instagram  | How to Launch a Podcast (free training) | Website

    22 min
  • Interview swaps vs. promo swaps (Podcaster Q&A with Sarah Martin) [Ep. 26]
    Today I’m here with podcast host Sarah Martin. She’s tried all kinds of growth strategies to promote her podcast, but it’s been hard to figure out which are working.
    So in this episode, Sarah and I talk about YouTube collaborations, interview swaps, promo swaps, and more. They have slightly different pros and cons, so you might prefer one strategy over another.
    But more importantly, we talk about how to measure your growth efforts, and Sarah walks away with multiple new strategies to try for her podcast.
    🔗 Find everything mentioned in today’s episode in the extended show notes at witandwire.com/26.
    34 min
  • 5 podcast growth strategies, from beginner through advanced (Miriam Schulman, The Inspiration Place) [Ep. 25]
    “How can I find more listeners for my podcast?” It’s a big question, and in this episode, experienced podcast host Miriam Schulman (The Inspiration Place) shares five of the top growth strategies she’s used to build her niche podcast (in Visual Arts) to 2,000+ downloads per episode.
    We cover everything from guest relationships through Facebook pixels, and my hope is that each of you can walk away with at least one new strategy to try for your show. (Even if you haven’t launched yet.)
    38 min
  • How to record & edit remote interviews (Podcaster Q&A with Amora Brown) [Ep. 24]

    New podcaster Amora Brown asks for tips and best practices to interview remote guests for her podcast. She asks about preparing the interview, remote recording software, and my favorite editing tools. 

    We cover:

    • The importance of multitrack recording
    • My favorite (free!) remote recording tool, and why it’s better than Zoom
    • How to ask open-ended questions to get the most out of your guests
    • Which tools I recommend for beginners trying to start editing their own podcasts
    • Which filler words to cut out, and which to leave in
    • And more!

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    Podcasting tools mentioned:

    • Zencastr: Free remote recording tool
    • Riverside: Record high-quality audio and video, and stream to social platforms. (Visit witandwire.com/riverside to try your first hour free). 
    • Hindenburg Journalist: My favorite podcast editing tool.
    • Audacity: A free editing alternative
    • Descript: A modern way to edit your podcast, by editing your written transcript (and the audio updates to match).

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    Booked Out Podcast: Learn how to find, pitch, and book perfectly-suited guests for your podcast, even if you have no insider connections. Includes the exact templates I’ve used to pitch guests, plus a directory of guests in our community. Or learn about all of our courses at witandwire.com/courses.

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    🔗 This episode is packed with recommended podcasting tools and resources. You’ll find everything we mentioned  in the complete show notes at witandwire.com/24

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    Learn more about today’s guest Amora:

    • YouTube: AmoraBrown
    • Instagram: @amora_brown, @corportainment (new!)

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    Looking for more free podcasting tips and recommendations? Follow us on Instagram (@witandwire), Pinterest (@witandwire) or Twitter (@witandwire), or get our latest tips (and episodes) delivered automagically right to your inbox by signing up at witandwire.com/newsletter.

    16 min
  • Paid online membership models for podcasters (Lisa Princic, Scaling Deep) [Ep. 23]

    Memberships are one of the fastest-growing online business strategies, and as a podcaster, you might be wondering if it’s right for you. In this episode, business strategist Lisa Princic is here to explain how to build an online membership model based on your dream business AND so your members can actually get results. 

    She’ll answer questions about who should start a membership, a few different models, and how large your audience needs to be before you start. And by the end, you’ll walk away with the insights you need to decide if a paid membership could be the right fit for your podcast or business. 

    🔗 Find all episode references & links at  witandwire.com/23

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    Learn more about Lisa Princic and Scaling Deep at scalingdeep.com. And if you're interested in Lisa's free summit, you can learn more here: Profitable Membership Summit (Feb 23 - 26, 2021).

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    Looking for more free podcasting tips and recommendations? 

    • Instagram: @witandwire
    • Pinterest: @witandwire
    • Twitter: @witandwire

    📧 Or, get our latest episodes, tips, and podcasting resources delivered automagically to your inbox via witandwire.com/newsletter

    38 min
  • Podcaster Q&A: How to prepare solo episodes (Marisol Ibarra, Here Comes the Sun) [Ep. 22]

    Today I’m here with Marisol Ibarra, a Wit & Wire graduate and the host of Here Comes the Sun. 

    Marisol is a first-gen graduate and professional, and her podcast covers career development, money management, and wellness for fellow first-gens. 

    We’ll cover tips to prepare, script, and streamline production for both solo episodes and episodes of any format, but I think the most important question Marisol asks is, “How can I still make sure my solo episodes sound like me?”

    🔗 Find links to everything mentioned in today's episode at witandwire.com/22. 

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    Learn more about Marisol at marisolibarra.com.

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    Looking for more free podcasting tips and recommendations? 

    • Instagram: @witandwire
    • Pinterest: @witandwire
    • Twitter: @witandwire

    📧 Or, get our latest episodes, tips, and podcasting resources delivered automagically to your inbox via witandwire.com/newsletter

    18 min
  • 10 Podcasting Trends to Watch in 2021 [Ep. 21]

    2020 was a record-setting year for podcasting, but 2021 is poised to be even bigger, as annual ad spend will pass $1B while Spotify, Apple, and now Amazon compete for listeners' attention on a whole new scale.

    In this episode, I’ll cover the top 10 podcasting trends to watch in 2021, including everything from platforms to monetization, marketing, video, and of course, sponsorship. But in the end, what’s the one thing that matters most of all?

    [🔗 This episode is packed with recommended podcasting tools and resources. You’ll find everything we mentioned  in the complete show notes at witandwire.com/21.]

    Thinking about starting a podcast?

    Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed.

    I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.

    Save your spot at witandwire.com/register

    Connect with Melissa:

    Instagram  | Pinterest | Website

    23 min
  • Trailer: What's new for Season 2?

    Happy 2021 everyone, and welcome to Season 2 of Wit & Wire. I’m your host, Melissa Guller, and this season I’m back with fresh new podcasting strategies to help creators launch and build podcasts that climb the charts and make an impact. 

    This season is all about you. Every episode will address some of your hottest podcasting questions, from editing through remote recording, sponsorship, growth, and more. Tune into this trailer for a sneak peek.

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    ⭐ Special Announcement: Our signature program - The Podcast Launch Accelerator 0 re-opens in just a few weeks. Click here to join the alert list.

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    Instagram: https://instagram.com/witandwire

    Website: https://witandwire.com

    3 min
  • Season 1 Wrap-Up

    It's been a great first season! In this bonus Season 1 wrap-up, I'll share why I'm using seasons, what surprised me about Season 1, and what I might do differently for Season 2.

    🎧 To check out all episodes from season 1, visit witandwire.com/podcast.

    ⭐ Leave us a review: It takes 2 seconds but it means the world to me! Leave your review at witandwire.com/apple.

    Stay in touch:

    • Website: witandwire.com
    • Instagram: instagram.com/witandwire
    • Join the email list: witandwire.com/newsletter (scroll to the footer)

    5 min
  • Sell authentically by creating a podcast series (Racheal Cook, Promote Yourself to CEO) [Ep. 20]

    How do podcast listeners become buyers without everything feeling "salesy?" Today’s guest Racheal Cook is a master of long-term, predictable business growth, and she’s here to share her favorite value-driven sales strategies specifically for podcasters.

    Racheal Cook is an award-winning business strategist and host of the Promote Yourself to CEO podcast. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses, and today, she’s here to share how long-term planning has helped both her podcast and her business grow.

    By the end of this episode, you’ll learn...

    • How Racheal started her online business, and how focusing has helped her grow
    • Racheal is really intentional about using the word CEO instead of boss babe. But why?
    • How Racheal’s podcast is different from her competitors
    • How to sell unsexy stuff, and the power of knowing your audience
    • When to introduce a sales opportunity, including different kinds of marketing promotions

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    Learn more about Racheal Cook and her podcast Promote Yourself to CEO at rachealcook.com.

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    More from Wit & Wire:

    • Subscribe: witandwire.com/podcast
    • Free Podcasting Resources: witandwire.com/freebies
    • Instagram: instagram.com/witandwire
    • Pinterest: pinterest.com/witandwire

    52 min

About The Wit & Wire Podcast

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The entrepreneur’s guide to today’s top course creation & online business strategies.