The Wit & Wire Podcast

How does a podcast called “Weight Loss for Busy Physicians” go on to pass 3 million downloads and 2,300+ Apple Podcast reviews with such a niche audience?

There’s a huge misconception that “going niche” will limit your audience or growth potential as a podcaster. So today, master certified weight loss coach Katrina Ubell, MD shares why getting specific was actually the key to her success, and how she was able to strategically increase her review count, her client roster, and her business, all through podcasting.

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By the end of this episode, you’ll learn...

• Why and when Katrina decided to start a podcast. (Spoiler: it wasn’t a lifelong dream.)
• Why Katrina decided to target such a niche audience, and how that decision has helped her podcast reach tens of thousands of listeners
• The exact strategy Katrina used to get over 2,000 reviews for her podcast (and counting!)
• Why Katrina decided to do a solo podcast instead of an interview format, and how that decision has had an impact on her growth and business
• How Katrina turns podcast listeners into eventual clients

Learn more about Dr. Katrina Ubell and her podcast Weight Loss for Busy Physicians at katrinaubellmd.com .

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Your episode flow is the order of audio segments you have in each episode, and there are three key sections that almost all podcasts share: the intro, the content, and the outro. 

In this episode, you’ll learn how each of the three sections serves a unique purpose, and what to include in each part. We’ll also talk about how to incorporate Signature Segments into your podcast, and how they can help you stand out from the pack in a memorable way.

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For today’s top takeaways and even more podcasting resources, check out the show notes at witandwire.com/18

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Jules Hannaford begrudgingly turned to online dating as a last resort, after being single for more than a decade. But unfortunately, after finally meeting an eligible man, all was not as it seemed.

In her memoir and first book Fool Me Twice, Jules details the dangers and pitfalls she experienced in her search for love online.

Then in 2019, with the help of her daughter Zara, she decided to turn her memoir into a true-crime podcast, and within eight months, they already had 200,000 downloads and counting.

So...how did they do it?

By the end of this episode, I’m confident that podcasters of all experience levels will walk away with both actionable podcast growth strategies….and a peek behind the curtain on a fascinating, true story.

>> To learn more about Fool Me Twice, Jules Hannaford, and our podcasting resources at Wit & Wire, visit witandwire.com/foolmetwice. <<

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Tune in to all episodes of Fool Me Twice at foolmetwicepod.com.

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Jay Clouse’s podcast launched with a big-name guest - Seth Godin - and has featured a stacked resume of guests ever since. 

But while the names are familiar, the stories you'll hear on Creative Elements still feel new. That's because Jay is taking a fresh approach and digging deeper into these creators' stories, and not just their expertise. 

He's made many small, thoughtful decisions along the way that all add up to an incredibly well-produced show with raving fans, and our episode of Wit & Wire is full of insightful advice around podcasting, freelancing, and building meaningful relationships.

In this episode, Jay shares...

• How Jay started freelancing, and why it can be a challenge for new freelancers to get started
• How Jay and his upside co-host Eric created a unique three-part format for their podcast
• How having  a niche podcast has helped Jay find meaningful sponsorship partners
• How podcasting has helped Jay build relationships, and the part of the interview process he likes best
• What most new freelancers are doing wrong, and how a small shift can help you find your true value and land better, long-term clients
• Why Jay started his second podcast (Creative Elements) and why he recommends focusing on quality right from the start
• How community has played a role in his business, and how he creates a truly engaged community in Unreal Collective

Full show notes and takeaways at witandwire.com/16

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Special Listener Offer: Freelancing School will help you succeed as a freelancer, and as a Wit & Wire listener, you can save 25% when you join today. Visit witandwire.com/freelancingschool to check it out, and if prompted, use the code WITANDWIRE at checkout.

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Connect with Jay:

• Website: jayclouse.com
• Creative Elements Podcast: jayclouse.com/podcast

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Kelsey Chapman is ready to take you from dream to done. She plays the role of personal cheerleader to an engaged audience of 100,000k followers, hosts The Radiant Podcast, and empowers and equips women through her Radiant Podcast, Dream To Done online mentorship program, and coming soon, her book “What They Taught Me: Recognizing The Mentors Who Will Take You From Dream To Done.”

In this episode, Kelsey shares...

• Why she believes that “podcasting is the new blogging”
• How scrappy beginners can take advantage of their early stages to start growing their platforms
• Why Kelsey resisted going into marketing, and how she’s changed her mind over time after seeing the impact that great marketing can create
• Why Kelsey believes that growing your platform is so critical, and how your podcast plays a role in your overall growth and success
• How Instagram can support your podcast and business growth
• How mentors have played a pivotal role in Kelsey’s life and career, and how to know when you should pay for mentorship (vs. asking for a casual coffee)

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If you’re tuning in between August 3-14, you’re in luck! 

• Right now, Kelsey, Melissa, and 20 other creators have teamed up to create Your Course Toolkit, which includes everything you need to finally start your business on a budget.
• Learn about branding, social media, podcasting, and more, with a combined 20+ courses valued at $5,000+ for just $99 total, including Wit & Wire’s Podcast Kickstart Program.

Check it out at witandwire.com/yourcoursetoolkit today!

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To learn more about Kelsey, The Radiant Podcast, and everything discussed in today’s episode, visit witandwire.com/kelseychapman.

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Ever wondered what it takes to produce an NPR or Gimlet-style narrative podcast? Well today, we're about to find out.

Tight Lipped is a storytelling podcast that makes public what is often thought of as “private pain.” And in this episode, Tight Lipped producers Hannah Barg and Noa Fleischacker are here to take us behind the scenes on their production process with their episode, “Did I Dream?” which was released in May 2020.

I’d always had a bucket list item to produce a narrative episode, and this 18-minute episode has been a massive labor of love. Curious how long it took me to produce? Tune in to find out :)

In this episode, you’ll learn...

• How Noa’s personal story inspired the idea for Tight Lipped
• Why storytelling podcasts are so popular, and how they’re produced
• How to think critically about your interviews to find the best sound bytes for your episodes
• How to add narration to your episode, as well as scoring
• What are the pros and cons to choosing a narrative format for your podcast?
• How long does it take to produce one episode of a narrative show?

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To listen to the complete episode of Tight Lipped, called, ”Did I Dream?” visit tightlippedpod.com. You can also find them on Instagram @tightlippedpod.

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Podcast interviews are hugely popular, and a win/win for hosts, guests, and listeners. But what makes them so popular, and is interviewing the right strategy for you?

Today’s guest Angie Trueblood is a visibility strategist and the host of “Go Pitch Yourself.” She’s sent over 1,000 pitches (!!) mostly on behalf of her clients, so she’s an absolute pro when it comes to being a podcast guest, pitching hosts, and researching her guests to ask exactly the right questions for her audience.

In this episode, we talk about...

• Why being a guest on other podcasts is one of the best ways to grow your podcast (and business)
• How hosts can find great guests for your podcasts
• How both hosts and guests should prep before an interview
• The essentials of a great guest pitch
• How both the host and the guest can maximize their promotion of the finished episode

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To learn more about Angie Trueblood and everything discussed in today’s episode, visit witandwire.com/13. 

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Are you excited to be a podcast guest? Angie’s Roadmap for Podcast Pitching Success includes the 6 steps needed in any effective podcast pitching strategy, plus the most common mistakes to avoid.  Download yours for free at angietrueblood.com/witandwire

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Seven years ago, Andy & John started The Purple Rock Survivor Podcast after meeting each other in an online forum. It is - in their words, not mine - “The smartest, funniest, most humble, and best Survivor podcast on the internet.” As a massive Survivor nerd myself, I tend to agree, and I consider their spoiler-free complete season ranking to be the absolute truth. 

In this episode, Andy and John share...

• How they met and started their Survivor podcast 7 years ago
• How they manage production with a group of 4-6 people per episode, none of whom live in the same place
• How online forums have played a big role in their podcast growth
• Why they don’t interview many Survivor players (by choice)
• How they keep their community engaged beyond the podcast (like their Survivor fantasy league)
• The importance of having a real point of view as a podcaster
• Why more women aren’t getting into podcasting
• How they keep things fun (because isn’t that the point?) :)

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To learn more about John and Andy, The Purple Rock Podcast, and everything discussed in today’s episode, visit witandwire.com/purplerock.

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More from Purple Rock:

• Website: purplerockpodcast.com
• Twitter: twitter.com/purplerockpod
• Andy: twitter.com/purplerockandy
• John: twitter.com/purplerockjohn

Are you and a co-host ready to start podcasting? It’s one of my personal favorite podcast formats, but before you take the leap, you’ll want to make sure you’re both on the same page. 

So in this episode, I’m thrilled to have my Book Smart co-host Em Hammel-Shaver join me to talk about our co-hosting experience and insights. It’s a fun one!

By the end of this episode, you’ll learn…

• What are the pros and cons to doing a co-hosted podcast?
• Who is this the right fit for?
• What topics are well suited for a co-hosted format?
• What should you and your co-host talk about before you get started?
• How can you divide responsibilities? 
• How did we prepare for each episode, and how did our process evolve over time?

To see the complete show notes or bookmark this episode for later, visit https://witandwire.com/11.

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This episode is part of Wit & Wire’s 5-part spotlight series on podcast formats. Your podcast format explains how many voices are on your show, as well as their purpose. 

>> Learn more about all podcast formats and the complete series here: Which podcast format is right for me? <<

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Are you considering doing a solo podcast, or a few solo episodes? 

By the end of this episode, you’ll learn…

• What are the pros and cons to doing a solo podcast?
• Who is this the right fit for? (It’s definitely not for everyone.)
• Can you mix solo episodes with other formats?
• How can you spice things up to keep things exciting for both you and your listeners?

To see the complete show notes or save this episode for later, visit witandwire.com/10.

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This episode is part of Wit & Wire’s 5-part spotlight series on podcast formats. Your podcast format explains how many voices are on your show, as well as their purpose. 

>> Learn more about all podcast formats and the complete series here: Which podcast format is right for me? <<

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