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How TikTok saved this entrepreneur's personalized pet ring store after going in debt!
The market for the pet niche is massive and when you combine that with the idea of personalized products it should be an instant hint, right?
This is the story of how Alex Djordjevic, the co-founder of Pup Ring, went from company debt to generating 5-6 figure months selling personalized pet rings. Alex has had e-commerce experience before Pup Ring but what gravitated him into creating a brand was the idea of a long-term project that also meant something to him on a passionate and sentimental level when his dog passed away.
The primary method of selling the personalized rings was through a vendor in China but as they started to progress in the business they moved operations to the US. Things were not sunshine in rainbows as Facebook was not generating a healthy amount of revenue.
As a matter of fact, Alex and his co-founder found themselves in debt and were close to shutting the store down until he dabbled with TikTok. After about a few videos, he eventually went viral and was able to smash over $20,000 in sales from that one video.
Ever since then his marketing strategies and PupRing outlook as never looked so good!
Take a look at PupRing here:
- Website
- TikTok
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By Andres VasquezThe market for the pet niche is massive and when you combine that with the idea of personalized products it should be an instant hint, right?
This is the story of how Alex Djordjevic, the co-founder of Pup Ring, went from company debt to generating 5-6 figure months selling personalized pet rings. Alex has had e-commerce experience before Pup Ring but what gravitated him into creating a brand was the idea of a long-term project that also meant something to him on a passionate and sentimental level when his dog passed away.
The primary method of selling the personalized rings was through a vendor in China but as they started to progress in the business they moved operations to the US. Things were not sunshine in rainbows as Facebook was not generating a healthy amount of revenue.
As a matter of fact, Alex and his co-founder found themselves in debt and were close to shutting the store down until he dabbled with TikTok. After about a few videos, he eventually went viral and was able to smash over $20,000 in sales from that one video.
Ever since then his marketing strategies and PupRing outlook as never looked so good!
Take a look at PupRing here:
- Website
- TikTok