Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Lee Benson has spent the past 25 years building companies and advising leadership teams across a wide range of industries and sizes. From startups to organizations with tens of thousands of employees, his work has consistently focused on one core challenge: how to accelerate value creation. That focus led him to develop the MIND Methodology, a practical operating system built around identifying and optimizing a company’s Most Important Number. Instead of getting lost in processes, Lee helps teams align every action to outcomes that directly impact growth, profitability, or impact.

For consulting firm owners, this conversation is a reminder that clients don’t buy complexity, they buy clarity and results. Lee’s approach cuts through noise and gives leaders a way to execute consistently, even without relying on top performers in the room.

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Proposed Interview Structure:

1. You’ve built and exited multiple companies over the past 25 years, what got you into this world of building businesses and advising leadership teams?

2. What specific problem are you helping your clients solve today, and why does solving that matter so much to you personally?

3. Who are your ideal clients, and who typically holds the decision to bring you in?

4. How have you grown ETW over the years, what has actually worked to attract the right clients? Current Acquisition Channels: Referral Sub Question: You’ve launched your ‘Show Your Value’ podcast, how do you see podcasting as a marketing tool for consultants today?

5. When you're selling into leadership teams with multiple stakeholders, how do you navigate the sales process and get to a decision?

6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with you?

7. Where do you find yourself most stuck right now in your business, if at all?

8. Looking ahead, where do you see the biggest opportunity for value creation and leadership consulting over the next few years?

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Know more about Lee Benson

Website Link: https://www.etw.com/

Connect with Lee Benson on LinkedIn

LinkedIn link: https://www.linkedin.com/in/lee-j-benson/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/