S1E7: What if you built a company not to chase millions—but to chase freedom? Beardbrand founder Eric Bandholz did just that. In this episode, Eric reveals how three simple core values—freedom, hunger, trust—became the backbone of an 8-figure brand that stuck to its guns (and beards). From dodging Target’s $200K curveball to turning blog posts into a cult following, this episode is a masterclass in value-driven brand building. Show notes and more at hellovulgar.com/beardbrand-core-values-scaling-freedom