S1E4: What do you get when you mix a killer hammock, zero production budget, and a trade show floor? A viral ad with 40 million views, apparently. Derek Tillotson, founder of Haven Tents, joins us to talk about how embracing lo-fi, unpolished storytelling turned his quirky product demo into content gold—and why a “mediocre” video might just outperform your next big-budget shoot. We talk scrappy content creation, brand growth beyond niche markets, and why sleep (not tents) is Haven’s real business. Video, show notes, and more at hellovulgar.com/viral-content-strategy-haven-tents.