Think you’re ready for a content shoot? Think again. Danny Owens, co-founder of Toil Studio and seasoned producer for brands like Lululemon and Topo Chico, joins us to share what’s actually required to run a high-quality production. From building a realistic budget to avoiding the bid-and-pray approach, Danny unpacks how successful brands treat their production partners—and why vibes on set matter more than you think. This one's a behind-the-scenes lesson for brands ready to level up. Show notes and more at hellovulgar.com/dtc-content-shoots-mistakes