Bad Idea for Clarity

In-House vs Agency: What You’re Getting Wrong About the Tradeoff with Michael Catanzaro


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S1E6: You think you know the tradeoff between agency and in-house. You don’t. Former agency titan turned internal marketing architect Michael Catanzaro joins CJ to talk shop: how to build an in-house creative team from scratch, why your big ideas keep getting killed, and how to make room for risk in the risk-averse world of fintech and healthcare. Oh, and there’s a cadaver lab. Real one. Tune in for truth bombs, tactical gems, and more than a few career curveballs. Show notes and video at hellovulgar.com/in-house-vs-agency-marketing-catanzaro
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Bad Idea for ClarityBy CJ Forse