Ever wonder why some brand stories hit you in the feels—and others fall flat? Cole Heilborn has spent a decade creating content for outdoor brands and another 200+ hours interviewing the smartest people in the space. He’s got thoughts. In this episode, Cole unpacks why your audience doesn’t care (yet), how to actually build brand love, and why creativity—not budget—is your real bottleneck. Tune in if you make things for people and want those people to care. Show notes and more at hellovulgar.com/outdoor-brand-storytelling-cole-heilborn