This episode features JC Hite, founder of Hite Digital, sharing how he disrupted the traditional digital agency model by blending franchising with global talent acquisition. JC recounts his evolution from a white-label provider to building one of the fastest-growing agency networks, spanning 16 offices across the U.S. and Latin America. You will gain insights into how focusing on integrity, premium talent, and scalable systems helped him stand out in a competitive industry. From overcoming challenges in leadership to transforming his team’s approach to growth, JC offers advice for entrepreneurs looking to scale with intention and impact.

Chapters:

• 00:00:00 - Why Entrepreneurs Thrive with Their Own Systems
• 00:00:49 - Meet JC Hite: Transforming Agencies Through Innovation
• 00:01:41 - How Hite Digital Scaled to 16 Offices in Record Time
• 00:02:48 - Evolution of Business Models: From White Label to Franchise
• 00:04:52 - Building a High-Performance Team in Latin America
• 00:07:49 - Navigating Cultural Challenges and Staying True to Core Values
• 00:11:16 - Taking the Leap: Starting a Business from Scratch
• 00:14:50 - Why the Franchise Model Simplified Growth and Increased Revenue
• 00:18:27 - Overcoming Client Issues with Long-Term Partnerships
• 00:20:14 - How JC Recruited and Retained Franchise Partners
• 00:21:33 - The Downside of Entrepreneurial Freedom in Franchises
• 00:27:32 - Pioneering a New Business Model: Equity and Rev-Share Partnerships
• 00:29:06 - Breaking Down Equity and Profit-Sharing Deals for Growth
• 00:35:37 - Closing Thoughts and an Invitation to Future Events

Links and Resources

• The Hites
• JC on LinkedIn
• JC on Instagram
• Hite Digital 
• Scale with Stability
• Digital Agency Hacker by JC Hite
• The Hites on YouTube
• Tom Shipley 
• Tom on LinkedIn
• Agency Ventures Aggregator 

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