Think facts and logic win arguments? Think again.

People don’t change their minds because of facts—they change their minds because of how those facts are presented. In this episode, we break down the science of persuasion, using communication theories to show how you can actually influence people without triggering their defenses.

🎙️ Inside this episode:

• Elaboration Likelihood Model: Why logic alone isn’t enough.

• Confirmation Bias: Why people reject facts that challenge their beliefs.

• Framing Effect: How to present information in a way that actually sticks.

• Trojan Horse Technique: How to make people listen without resistance.

🔥 If you’re tired of endless debates, this episode is your persuasion cheat code. Hit play & let’s talk!