In this episode of the Channel Up Your Marketing podcast, host Amiee Keenan and LinkedIn strategist Molly Godfrey discuss effective strategies for leveraging LinkedIn for content creation, sales, and relationship building.

We explored the importance of intentional content strategy, the nuances of sales content on LinkedIn, and the significance of engaging with others through comments and connections.

Molly shares insights on how to use storytelling, social proof, and various content formats to enhance visibility and foster relationships on the platform.

00:00 Introduction to LinkedIn Strategies

04:08 Crafting an Effective Content Strategy

08:52 Sales Content Strategy on LinkedIn

12:50 Outreach and Relationship Building on LinkedIn

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