In episode 65 of the Customers Who Click podcast, I had a great chat with George Barnett Reid about selling on Amazon.

I know people on both sides of the fence on this. Some insist that selling through Amazon just cannibalises your business and makes data collection really difficult, and others will argue that it’s an incredibly powerful way of acquiring new customers.

I see it as a fantastic opportunity to get more visibility for your own brand. The convenience of Amazon is incredible for a customer, but it’s also a really strong trust point for customers. They can quickly check the Amazon listing for your product for reviews to see if you’re genuine. It’s almost like someone checking Trustpilot, except they can actually buy at the same time.

George is an Amazon consultant specialising in Amazon advertising. He worked for Amazon UK for about a couple of years before focusing on consultancy and educating DTC brands on how to get a better ROI from their Amazon venture. You can connect with him on LinkedIn, Twitter or head over to https://georges.blog/.