In this episode, Chad Madden breaks down the real playbook for rolling out cash pay services inside a private practice. He shares how his team 6x’d cash pay revenue, the three-step promotion strategy that works, and why clinician confidence matters more than most owners realize. You’ll also hear real numbers from laser, HBOT, and reactivation campaigns so you can see what successful implementation looks like.

If you’re trying to grow profitability, help more patients, and reduce dependence on insurance reimbursement, this episode gives you a practical roadmap.

Time Stamps

00:00 - Welcome and Why Cash Pay Matters Now

00:24 - The Shift from “Should We?” to “How Do We Do It?”

01:34 - The 3 Ways to Promote Cash Pay Services

02:15 - How Existing Patients Drive Early Cash Pay Success

04:31 - Reactivating Past Patients with Offers and Promotions

07:54 - Using Paid Ads for Cash Pay Services the Right Way

11:36 - Case Studies, Evidence, and Clinician Buy-In

17:06 - Hiring for Cash Pay Confidence and Sales Competency

20:36 - Why Private Practices Can’t Ignore Cash Pay Anymore