You probably already know that client voices can be a key part of influencing decision makers. But it's not automatic. How that messaging is structured has a huge impact on how effective it is and whether it helps cause decision-makers to take action. For your client voices to be as impactful as possible, that messaging has to be as strategic and targeted as all the rest of your advocacy messaging. 

In this episode, we reveal:

• Critical strategy questions to answer before you begin gathering client voices and stories
• The four core elements at the heart of high-impact advocacy messaging
• How to help clients share the parts of their story that will match your messaging strategy and have the greatest impact on your targeted decisionmakers
• When and how to use composite client stories
• How to integrate client voices into your overall advocacy messaging for maximum impact

If you found value in this episode, please share it with other progressive nonprofit leaders.  And I’d be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast.

Thanks