There is a huge messaging problem that happens all the time with Nonprofit leaders that is virtually invisible to us, and yet can be incredibly costly. And I don't want that to be happening to you. But the truth is, it probably is, at least with some of your decisionmakers.
Here's how you know that it's happening. If you have any decisionmakers who still aren't getting it about what you really do and the impact of it and its value, there is most definitely a hole in your messaging.
When they're not getting it, the very first place to look is your messaging around the problem you solve. And here's why. The truth is decisionmakers will not care one bit about your solution if they don't first care about the problem that you solve.
Part of the problem is we tend to think that the problem is obvious, that everybody already gets that. And so we jump right to the solution. We start right in with, "Here's what we do. Here's who we help. Blah, blah, blah."
But the fact is, most decisionmakers do not go around thinking every day about the problem that you solve, and it’s very unlikely they understand the level of impact of the problem in the way that you do.
They're not going to be listening to how great your solution is if they don't first think that the problem is important, serious, and urgent to solve. If they don't think those things, then all your cool information about how you solve it and the wonderful results that it produces, just slides off them. Because in their head, they're like, "Yeah, but it's not that big a problem, so whatever."
And more to the point, if they don’t think the problem you solve is important, serious and urgent, why would they ever invest in your solution?
In this episode, we share:
- The primary causes of decisionmakers not understanding the problem
- The three messaging elements that will get decisionmakers to see the problem you solve as important and urgent
- The vital question you must ask multiple times as you develop your messaging around the problem
- The most common unhelpful belief decisionmakers have that causes them to disregard the problem
- The critical ingredient to add to your messaging to disrupt those unhelpful beliefs
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Thanks!